Hai Yorokonde

Hai Yorokonde

Part of a series on Bait-and-switch Media. [View Related Entries]

Updated Jul 02, 2024 at 04:23PM EDT by Adam.

Added Jul 01, 2024 at 07:59AM EDT by JustOrdinaryMan.

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Hai Yorokonde (Jap. はいよろこんで) is a Japanese song by Kocchi no Kento. The music video of the song grew popular on Twitter / X in June of 2024 as Bait-and-Switch media, with the ending replaced by various gags.


On May 27th, 2024, YouTube[1] channel こっちのけんと-菅生健人 uploaded the music video for a song titled "はいよろこんで". In the music video, there's a scene of Morse code that translates as "SOS". The video received over 15 million views in one month (shown below).

On June 24th, 2024, Twitter / X[2] user @ippan_nikochu uploaded an edit of the video, making it a Rickroll. The post received 15,000 reposts and 83,000 likes in one week (shown below).


Starting in late June 2024, the video became a popular source of bait-and-switch memes on Twitter / X. For example, on June 24th, 2024, Twitter / X[4] user @RumiaS7K uploaded an edit that added Get Stick Bugged Lol. The post received more than 16,000 reposts and 94,000 likes in one week (shown below, top). On June 26th, 2024, Twitter / X[4] user @zeifurryart uploaded an edit that added the Chipi Chipi Chapa Chapa cat. The post received more than 1,600 reposts and 5,500 likes in one week (shown below, bottom).

On June 28th, 2024, Twitter / X[5] user @yukkuriRAYz_Ch uploaded an edit that added other bait-and-switch memes such as Rickroll, Get Stick Bugged Lol, Ayuwoki, and IndiHome Paket Phoenix. The post received more than 10,000 reposts and 52,000 likes in three days (shown below, top). On the same day, Twitter / X[6] user @wildcard_Enjoy uploaded a Bad Apple!! edit that received more than 20,000 reposts and 80,000 likes in three days (shown below, bottom).

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