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Gambling Streaming / Gamba example depicting twitch streamer xqc reacting to a game.

Gambling Streaming / Gamba

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Overview

Gambling Streaming, referred to by some as Gamba, is a controversy surrounding sponsored gambling streamers on Twitch. The controversy largely revolves around the streamers, including xQc and TrainwrecksTV, normalizing gambling among younger audiences. The discussion surrounding gambling on Twitch saw a viral surge in May 2022 after xQc returned to sponsored gambling after quitting it in 2021. In September 2022, crypto gambling and gambling through unregulated websites was banned from Twitch following controversy surrounding the streamer Sliker scamming people out of hundreds of thousands of dollars.

Background

xQc Gambling Streams 2021

While present on Twitch and other streaming platforms for many years before, streaming slots, roulette and other casino games did not attract major attention until April 2021, particularly after April 22nd when well-known streamer xQc[1] started doing slots streams that were sponsored by the online casino and betting website Stake. A similar sponsorship was earlier received by streamer Trainwrecks.[6] While the exact details of the sponsorship deals are unknown, it is generally presumed that the sponsorship site at least partly finances the bankroll.

Starting on April 23rd, 2022, xQc's sponsored gambling streams became a viral topic of discussion among streamers and on social media. For example, on April 24th, streamer Asmongold talked about the drama on stream (VOD[2] shown below, left). Also that day, YouTuber Cr1TiKaL talked about xQc promoting gambling during his stream, with xQc later responding (VOD[3] shown below, right).



Cr1TiKaL: I see gambling has become kinda big fucking these days. That's… a little dangerous. I never had a problem with it but I see a lot of young people – not here, not necessarily here – but I was watching… And it seems a bit dangerous, I think.

On April 25th, xQc vocally defended his gambling on stream in response to the criticisms.[4] On June 28th, 2021, xQc quit gambling on stream after he revealed that his referral link was used by 2,000 people to join a gambling site, also revealing that he's "moderately" addicted.[5]

This is going to be a really bad take, but I genuinely believe gamba is content. […] I genuinely feel like I’m slightly, if not moderately, addicted, and it’s really bad. […]

xQc's Return to Gambling Streams 2022

On May 16th, 2022, xQc returned to sponsored gambling, reigniting the controversy. A same-day clip of xQc announcing his decision posted in the /r/LivestreamFail[7] subreddit received over 26,400 upvotes in one month (clip shown below).



I might just go full book book.

On May 18th, streamer Ludwig uploaded[8] a video titled "Twitch Needs to Stop Gambling Streamers" that received over 580,000 views on YouTube in one month (shown below).



In the following days, xQc proceeded to vocally defend his decision to return to sponsored gambling during his streams.[9] On May 19th, xQc revealed[10] that people who used his referral code wagered over $119 million USD.

Sliker Scam Controversy

On September 17th, 2022, Twitch streamer Sliker was accused of scamming his viewers, mods and fellow creators out of over $300,000 US over the course of three years to support his gambling addiction. Sliker would purportedly DM people claiming he had bills due and his bank account was locked, promising to pay them back but failing to do so. This sparked a massive pile-on in the past few days where victims of the scam shared the messages Sliker sent them. He admitted to the scam on the 18th and blamed it on his gambling addiction, which started with CS:GO Gambling, sparking a massive debate in the Twitch community about the ethics of allowing people to stream gambling on the site. Many streamers, including Pokimane, Hasan Piker and Mizkif called for gambling streams to be banned from the site following the controversy.



Twitch Bans Crypto Gambling

On September 20th, 2022, Twitch made a post to Twitter[14] announcing that they would ban the streaming of gambling websites that aren't licensed in the United States, including gambling on sites like Stake, Roobet, Rollbit and Duelbits, some of the most used gambling sites on Twitch. According to the statement, Twitch will continue to allow the streaming of sports betting, fantasy sports and poker. The post gained over 299,000 likes and 23,000 retweets in a day (shown below).


Gambling content on Twitch has been a big topic of discussion in the community, and something we've been actively reviewing since our last policy update in this area. Today, we want to update you on our plans. While we prohibit sharing links or referral codes to all sites that include slots, roulette, or dice games, we've seen some people circumvent those rules and expose our community to potential harm. So, we'll be making a policy update on October 18th to prohibit streaming of gambling sites that include slots, roulette, or dice games that aren't licensed either in the U.S. or other jurisdictions that provide sufficient consumer protection. These sites will include Stake.com, Rollbit.com, Duelbits.com, and Roobet.com. However, we may identify others as we move forward. We will continue to allow websites that focus on sports betting, fantasy sports, and poker. We'll share specifics on the updates to our Gambling policy soon, including the full policy language, to make sure everyone is clear on our new rules before they take effect on October 18th. twitch

Online Reactions

Following xQc's return to sponsored gambling streams in May 2022, the subject became a viral topic of discussion on social media and within the streaming community. For example, on May 26th, Ethan Klein of h3h3productions made a tweet[11] about xQc and Trainwrecks for allegedly getting young people addicted to gambling. The tweet (shown below, left) gained over 500 retweets and 12,700 likes in two weeks. On May 28th, economics and gambling consultant Ollie Ring (@olliering) made a thread[12] about the emergence of mainstream gambling streamers (shown below, center).


Ollie Ring @olliering May 28, 2021 Let's talk about xQc and the emergence of "mainstream" streamers with large, young audiences playing slots on Twitch. A thread (1/12) 34 215 757 Ollie Ring @olliering May 28, 2021 So they're nearly all using "Stakes.com" which is a Curacao licensed, crypto accepting operator with a variety of slot games. I've seen most the streamers have "VIP" access, and are all gambling with upwards of $10/15k+ in their accounts. (2/12) 3 27 2 96 Ollie Ring @olliering May 28, 2021 Their titles do not disclose that it's sponsored (but I will almost be willing to guarantee it is sponsored - and actually, in xQc's chat one command does say #ad - so there's definitely sponsorship here). (3/12) 1 22 1 86 Ollie Ring @olliering May 28, 2021 xQc's VOD from a while ago has over 3.2 million (!!) views. He has over 100,000 concurrents watching him play slots, spinning upwards of $160 a second and ending with large balances and 'big jackpot wins'. (4/12) 1 22 1 78 Ollie Ring @olliering May 28, 2021 For those unfamiliar with xQc, his audience is likely predominantly young (his personality and style, plus thumbnails and general attitude appeals to a younger, edgy audience) and he's spinning thousands of dollars each day on a stream. (5/12) 1 27 2 81 Ollie Ring @olliering May 28, 2021 When I clicked on his Twitch I did not get an indication that his stream was for "mature audiences" so there's no gating here. He's also glamorising, and using sponsorship and hype to promote gambling (hark back to the days of when CS:GO became skin-roulette for ages) (6/12) 3 22 1 113 ↑ Zack @Asmongold I can't believe streamers are taking sponsorships for gambling F------ embarrassing. They should be making their own gambling website, make more money, and sponsor other streamers instead 8:21 PM - May 18, 2022 · Twitter for Android

Gamba

Gamba is a slang word for "gambling," originally coined by streamer Reckful and popularized by xQc.[13]

Book Book Book

Book Book Book (capitalized BOOK BOOK BOOK) is a catchphrase often shouted by streamer xQc while playing the slots game Book of Shadows, with a combination of three or more "Books of Shadows" icons awarding the player with additional free spins.



Search Interest

External References

[1] Big Win Board – Twitch Gamer 'xQc' Faces Heavy Backlash Due To Gambling Streams

[2] YouTube – xQc LOSES $90K GAMBLING! Asmongold Reacts to Livestream FAILS Drama

[3] YouTube – xQc and Moist Talk Gambling Streams

[4] Dexerto – xQc hits back after coming under fire for sponsored gambling Twitch stream

[5] Dexerto – xQc quits gambling Twitch streams after revealing how many people used his code

[6] Dexterto – Trainwrecks reveals he’s down over $100k on casino stream despite $400k jackpot

[7] Reddit – XQC Goes back to Sponsored gambing, after being sorry and quitting a year ago. Silently placed #ad at end of title. [No Gambin in Clip]

[8] YouTube – Twitch Needs to Stop Gambling Streamers

[9] Twitch – some streamers DO get their balances from their sponsors

[10] Dexerto – xQc claims $119 million has been wagered using his gambling code: 'It’s not crazy'

[11] Twitter – @h3h3productions

[12] Twitter – @olliering

[13] Urban Dictionary – Gamba

[14] Twitter – An update on gambling on Twitch

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