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Updated Jun 09, 2021 at 02:23PM EDT by Rose Abrams.

Added Mar 07, 2012 at 12:12PM EST by Z..

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A catchphrase (or catch-phrase) is a phrase or expression recognized by its repeated utterance. They are frequently used online and off. Online, catchphrases are frequently used in Image Macros[2] or in copypastas[3]. They should be distinguished from Internet Slang; they tend to be used as standalone phrases, rather than being incorporated into speech. Catchphrases should also be distinguished from snowclones, as they are not phrasal templates.

Notable Examples

And Not a Single Fuck Was Given That Day

And Not a Single Fuck Was Given That Day is a modified version of the colloquial phrase “I don’t give a fuck” which is usually applied to images wherein the subject generally appears relaxed or carefree. Can be paired with various images and portraits, as long as they fit the theme.


COME AT ME BRO is a confrontational catchphrase used to instigate a fight with another person. It’s typically used to convey that one will not physically initiate fight, but is willing to fight if the situation arises.
In image macro form, the text is overlaid on an picture where the subject is making an aggressive posture, usually with arms spread out to each side.

Haters Gonna Hate

Haters Gonna Hate is a catchphrase used to indicate a disregard for hostile remarks addressed towards the speaker. This expression has its roots in American hip hop, and spawned an image macro series featuring pictures of celebrities, animals and cartoon characters strutting or posing in a conceited manner.

'Dat Ass

'Dat Ass is an image macro series based on a still photograph of rapper Rich Boy that was taken during his studio visit to MTV’s Total Request Live in March 2007. The original picture reveals the young Southern rapper biting his lower lip while trying to listen to someone speaking in the audience. Since its inception, both the facial expression and the catchphrase “Dat Ass” have been used as a popular response to rump threads.

That's Racist!

That’s Racist is a catchphrase that stems from a popular GIF animation featuring a little boy mouthing the phrase with the text “THAT’S RACIST!” overlaid at the bottom of the image. The GIF is often used in forum threads across the web, usually within the context of humorously pointing out the politically incorrect or insensitive nature of a post.

Shut Up and Take My Money!

Shut Up and Take My Money! is a catchphrase originating from the animated TV program Futurama. It is frequently used in image marcos, but also as a standalone phrase. In the show, the phrase was used as a pastiche of Apple fandom. Online, it is generally used to express blindly enthusiastic support for a product or idea.

Search Interest

External References

[1] Wikipedia – Catchphrase

[2] GotFunnyPictures – "Image Macros"

[2] GotFunnyPictures – "Copypasta"

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