Eat Your Hamburgers, Apollo

About

"Eat Your Hamburgers, Apollo" is a memorable quote from a panel in an Awkward Zombie webcomic mocking the American localization of the Japanese video game franchise Phoenix Wright: Ace Attorney.

History

On December 9th, 2013, Awkward Zombie published a comic titled "Culture Schlock," in which the character Phoenix Wright tells the character Apollo Justice to "eat your hamburgers" while sitting down to eat sushi (shown below). The comic mocks inconsistencies in American localization the Phoenix Wright games, which feature many traditional Japanese settings and styles despite being set in Los Angeles, California.

Japanifornia

A precursor to this meme lies in the "Japanifornia" portmanteau of "Japan" and "California," which was coined by fans to mock the setting used in the American localization of Phoenix Wright games.

Spread

The phrase "eat your hamburgers, Apollo" was subsequently adopted by fans of the series to mock awkward translations in the Phoenix Wright franchise and other series, including the Fire Emblem Fates localization. One other popular example of this features the original strip, edited to reflect the typical localisations given by different video game publishers, who often work with Japanese properties (shown below).

On April 22, 2014, a spin-off to the Ace Attorney Franchise titled The Great Ace Attorney was announced^[3], focusing on Phoenix Wright's ancestor in Meiji era Japan. Due to the overtly Japanese nature of the spin-off, the phrase was often used in conjunction with the announcement, with many joking as to whether or not it would be possible to localise the game due to this fact. The game was released in Japan on July 9, 2015, and at the time, there were no plans for localisation^[4]. However, on April 21st, 2021, Capcom announced The Great Ace Attorney Chronicles, a compilation of The Great Ace Attorney: Adventures and The Great Ace Attorney 2: Resolve, set for release on July 27, 2021^[5]. By April 14th, 2022, it sold over 500,000 copies worldwide^[6].

Search Interest

External References