Cleaning Product Overload ASMR

About

Cleaning Product Overload ASMR is a subgenre of ASMR videos where someone cleans a toilet, sink or bathtub with a large amount of cleaning products. The subgenre began on YouTube in 2017 and became increasingly popular over the years, spreading to TikTok in late 2020.

Origin

On September 12th, 2017, YouTuber^[1] Crazy Cleaner uploaded a video titled, "SCRUBBING MY TOILET W/ LOTS OF COMET & DAWN! | ASMR" gaining over 26,500 views in five years (shown below). In the video, the YouTuber fills their toilet with a larger than necessary amount of Comet and Dawn products and cleans it. Crazy Cleanr uploaded a number of similar videos to YouTube^[2] over the following months, including a February 20th, 2018 video with over 60,000 views in four years.

The subgenre began to take off over the following months. It is unknown when exactly it took on the name "product overload." One of the earliest known videos to use the term was posted by YouTuber^[3] Scrub MamaG on July 24th, 2019, titled, "ASMR Dry Paste Sponge Crumbling | Product Overload," gaining over 5,100 views in three years (shown below).

Spread

Cleaning product overload videos became increasingly popular on TikTok starting around October 2020. For example, on October 20th, 2020, TikToker^[4] @naiyhagulley7 posted a video overloading a sink, gaining over 7 million views in two years (shown below, left). On January 30th, 2021, TikToker^[5] @.scrubadubdub posted a product overload video that gained over 32.8 million views in a year (shown below, right).

On February 26th, YouTuber JeenGa TikToks uploaded a compilation of videos following the trend from TikTok, gaining over 270,000 views in a year (shown below).

On July 31st, 2022, Good Housekeeping^[6] published an article exploring the "hidden danger" surrounding product overload videos. The article discusses how mixing different cleaning products does not make them more effective and how it can cause dangerous chemical reactions. It also discusses how too much cleaner can damage surfaces and plumbing and cause respiratory and skin damage if exposed to the skin.

By August 1st, the TikTok^[7] hashtag "#productoverload" boasted over 723 million total views across videos.

Various Examples

Search Interest

External References