I dunno if this counts, but I recall when people were talking about how cringe it was when Wendy's was unironically using impact font memes in a commercial from about a decade ago, but then when Wendy's hired a social media person that they allowed to just go full "act like a smug little shit" suddenly people were praising Wendy's as a "brand that gets it."
Top Comments
Mistress Fortune
Aug 01, 2023 at 12:33PM EDT in reply to
autoreloader
Aug 01, 2023 at 07:23PM EDT