You'll Own Nothing and Be Happy

You'll Own Nothing and Be Happy

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Updated Feb 18, 2022 at 01:07PM EST by Philipp.

Added Feb 17, 2022 at 06:56PM EST by Philipp.

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You'll Own Nothing and Be Happy (originally You'll Own Nothing and You'll Be Happy) is a catchphrase originating from a 2016 essay by Danish MP Ida Auken which was included in the video "8 Predictions for the World in 2030" by the World Economic Forum. While the prediction was originally explained as "all products will become services," in has since been increasingly regarded as a harbinger of dystopian times when the human right to property would be abolished for the benefit of the few. Online, the catchphrase and image macros based on it have been used to comment on sociopolitical and economic issues and developments.


On November 10th, 2016, Danish MP Ida Auken published[1][4] an essay "Welcome To 2030: I Own Nothing, Have No Privacy And Life Has Never Been Better," for World Economic Forum. In the essay, Auken makes a prediction for year 2030, writing that in 2030 one doesn't own a house, a car, appliances or clothes, instead renting everything. The essay also predicts mass surveillance and a society split in two. As of 2022, the essay is no longer available on the World Economic Forum's website.

The essay was summarized in the "8 Prediction for the World in 2030" article by the World Economic Forum,[2] published on November 16th, 2016 (extract shown below).

“I don't own anything. I don't own a car. I don't own a house. I don't own any appliances or any clothes,” writes Danish MP Ida Auken. Shopping is a distant memory in the city of 2030, whose inhabitants have cracked clean energy and borrow what they need on demand. It sounds utopian, until she mentions that her every move is tracked and outside the city live swathes of discontents, the ultimate vision of a society split in two.

Together with the article, World Economic Forum posted a video "8 Predictions for the World in 2030" to its website,[2] Facebook[3] and Twitter[5] (tweet no longer available). The first prediction in the video, based on Auken's essay, states "You'll own nothing and you'll be happy. Whatever you want you'll rent and it'll be delivered by a drone." The video (shown below) accumulated over 9,900 reactions and 766,000 views on Facebook in five years.


The phrase did not see any notable spread online until October 2020, when a series of threads dedicated to the Great Reset, an umbrella term for a series of economic and sociopolitical policies proposed by the World Economic Forum in June 2020, were created on 4chan's /pol/ board. On October 21st, 2020, an anonymous user created the first such thread,[6] linking an archived copy of the 2016 essay by Ida Auken among the list of materials (post shown below, left). On October 20th, 2020, a user started a follow-up thread,[7] this time linking a now-deleted tweet[5] by WEF linking the "8 Prediction for the World in 2030" video (shown below, left). In the thread, a user posted[8] a cropped frame of the prediction (shown below, right).

[310 /61 / 113] /tgrg/ - The Great Reset General - It's all f------ real edition. Anonymous ID:KCIU7KPO Wed WORLD ECONOMIC FORUM THE GREAT >RESET 21 Oct 2020 12:23:32 No.283907800 View Reply Original Report Quoted By: >>283909456 >>283910595 >>283910885 >>283913994 >>283914122 >>283914266 >>283914430 >>283914814 207KİB, 1280x720, the_great_reset.jpg Google iqdb SauceNAO Trace View Same >>283916137 >>283916734 >>283918432 >>283920331 >>283920440 >>283922831 >>283923259 >>283923759 >>283924621 >>283926049 >>283931368 >>283933240 >>283934697 >>283937531 >>283942358 >>283945616 >>283946844 >>283948956 >>283950038 >>283951205 >>283951272 >>283956991 >>283957815 >>283958895 >>283959177 >>283961490 >>283962170 >>283964586 >>283966049 Last thread: >>283877386 Resources: - Canadian politician leaks new COVID lockdown plan and 'Great Reset dictatorship – Australia is part of it - Introducing the 'Great Reset,' world leaders' radical plan to transform the economy - Welcome To 2030: I Own Nothing, Have No Privacy And Life Has Never Been Better Last thread was taken to the bump limit by obvious shill spamming comments like crazy. This is what ((they))) don't want you paying attention to GET IN HERE BOYS. You'll own nothing. And you'll be happy

On October 25th, the third Great Reset thread was created on /pol/[9] (shown below, left). In the following months, the catchphrase received viral spread on 4chan's /pol/, with WEF's deleted tweet and the frame from the video being posted in various threads. For example, on January 14th, 2021, an anonymous user posted[10] a Reddit[ soyjak, quoting the phrase along several other phrases associated with Great Reset and COVID-19 pandemic (shown below, right).

GREAT RESET [336 / 64 / 142] THREAD # 3 Anonymous ID:57R9AXI4 Sun 25 Oct 2020 20:32:06 No.284806372 You'll own nothing. And you'll be happy 177KIB, 435x196, 1577169288276.png View Same Google iqdb SauceNAO Trace L View Reply Original Repor t Quoted By: >>284806537 >>284806667 >>284806933 >>284806936 >>284806955 >>284807108 >>284807441 >>284807802 >>284808294 >>284808696 >>284808972 >>284809091 >>284809769 >>284809818 >>284811229 >>284811364 >>284812242 >>284812503 >>284812536 >>284812617 >>284812655 >>284816529 >>284817001 >>284817642 >>284819020 >>284819164 >>284819223 >>284819610 >>284820655 >>284821689 >>284821996 >>284822204 >>284822223 The Jew World Order Plan for the world by 2030 Anonymous ID:9iG/7TOU Thu 14 Jan [37 /7/ 29] 2021 08:26:59 No.302669824 View Reply Original Report Quoted By: >>302670152 >>302670556 >>302670749 >>302671213 >>302672577 >>302672841 >>302673650 >>302674814 >>302674818 >>302675296 >>302675630 >>302676134 >>302676569 >>302680473 >>302682490 >>302683943 >>302688066 YOU VILL EAT ZE BUGS YOU VILL WEAR A MASK YOU VILL STAY INDOORS YOU VILL OWN NOTHING AND BE HAPPY. 12KİB, 427x400, 1608730617062.png SauceNAO View Same Google iqdb Trace +

The phrase achieved spread outside of 4chan after in January and February 2021 comedian Russell Brand and economic YouTuber Mark Moss posted videos about the phrase, Moss interpreting the phrase as a policy rather than a prediction. Russell Brand's video gained over 1.8 million views on Facebook[11] and 2.9 million views on YouTube[12] in one year (shown below, left), with Mark Moss' video gaining over 41,000 views on Facebook[13] and further spread through reposts (shown below, right). On February 25th, 2021, Reuters[14] posted a fact check article calling out Moss' video as "misinformation."

In the following year, the phrase achieved wide public recognition, being used on Twitter, Facebook and other social media platforms to comment on sociopolitical and economic issues and developments.

I Will Not Eat the Bugs

I Will Not Eat the Bugs is a catchphrase often used in Schizoposting under the belief that there is a growing global initiative to push the world into eating bugs instead of meat due to environmental concerns of livestock. This catchphrase originated in 2019 and rose to prominence with the supply shortages and increased regulation caused by the COVID-19 pandemic, and is used in a variety of memes, such as image macros and copypastas.

Au an I will not f------ eat bugs Eat the bugs. You will be happy. I will not f------ eat bugs (wp The Washington Post @washingtonpost Wild boar. Kelp salad. Crickets in your pie crust. omic- These are just a few things that may jht end up on Thanksgiving menus as climate change takes its toll on the planet.|KJ | will not I will not f------ f------ eat bugs eat bugs, Libertarian : Anonymous 11/10/21(Wed)21:53:14 No.866448368 >WHAT DO YOU MEAN YOU DON'T BRUSH TWICE A DAY? >YOU WILL BUY THE BRUSH >YOU WILL BUY THE MINTY SUGAR I SAUCE SCIENCE >YOU WILL BUY THE MINTY SUGAR 148 KB PNG DRINK >YOU WILL BUY THE MINTY SUGAR STRING >YOU WILL RUB ALL THIS SUGAR ON YOUR TEETH TWICE A DAY >THEN ONCE A YEAR YOU WILL GO TO THE DENTIST WHO SAYS YOUR TEETH NEED TO BE REMOVED (YOU PAY) BECAUSE OF TOO MUCH SUGAR >WHY? SCIENCE SAYS INVISIBLE BUGS WILL EAT YOUR TEETH AWAY IF YOU DON'T >You WILL brush twice a day >You WILL floss once a day >You WILL visit your (Dentist))) regularly >You WILL eat the approved diet >You WILL NOT smoke the unapproved plants >YOU WILL KEEP SMILING

Various Examples

66 Welcome to 2030. WORLD ECOWOMIC FORUM I own nothing, have no privacy, and life has never been MIC better. - Ida Auken, Member of Parliament, Denmark Lord Miles Routledge ... @LordVesconte The cheapest accommodation in Lviv I can book online was a $5. Live in a pod, eat bugs, own nothing and be happy! 3:15 PM - Jan 27, 2022 · Twitter for iPhone ... Orwell & Goode @OrwellNGoode You will own nothing and you will be happy PACHA FUTURISM • 1 MIN READ Young people are choosing to live in "pods" instead of apartments SHARE 12:49 PM · Feb 10, 2021 · Twitter Web App
| Anonymous 02/16/22(Wed)18:10:47 No.164024249 DiscussingFilm @DiscussingFilm Disney has announced 'STORYLIVING', their own residential neighborhoods that will allow fans to "look for new ways to make Disney a bigger part of their lives." 1:32 PM Feb 16, 2022 Twitter for iPhone file.png 586 KB PNG >You WILL live in the Disney TM Pod TM >You WILL eat the Disney TM Bug >You WILL own nothing >You WILL be happy TM Whitney Webb @ whitneywebb ... You'll own nothing and "be happy", but Bill Gates and his pals will own it all America's Biggest Owner Of Farmland Is Now Bill Gates The Microsoft billionaire has been quietly building a 242,000-acre portfolio of agricultural land across 18 states. 11:44 AM - Jan 15, 2021 · Twitter Web App You'll own nothing and you'II [35 / 13 / 23] wortd Economie Ferum be a lifeless shell of a human You'l own nothing, and you'll be happy. This is how our world could change by 2030. Read more: wet.chy2gmBNZM Anonymous ID:tmE+v/hp Mon 26 Oct 2020 08:25:30 No.284895232 View Reply Original Report RCOHOMI PORIN Quoted By: >>284895416>>284896113 8 predictions for the world ig 2030 >>284898577 >>284900873 >>284906103 >>284910190 >>284910368 >>284910727 >>284911263 >>284912690 >>284914299 Check those digits at the end. 913KİB, 1125x1742, C4E9FECF- 43561984 DC92-4863-9DA4- 5A5D9C05940F.jpg View Same Google iqdb SauceNAO Trace +

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WORLD ONOMIC FORUM 1 You'll own nothing. And you'll be happy

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