Two examples of content related to the smellmaxxing internet slang.

Smellmaxxing / Fragancemaxxing

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Updated Jul 01, 2024 at 04:11PM EDT by Zach.

Added Jul 01, 2024 at 01:46PM EDT by Mateus.

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Smellmaxxing, also known as Fragancemaxxing, is an internet slang term to describe the practice of maximizing one's scent to enhance personal appeal and confidence. The slang is derived from the maxxing suffix, which is often used to describe activities that maximize a desired trait. Smellmaxxing appeared online in 2020 but was only popularized after appearing on TikTok in late 2023, typically being featured in content related to fragrances, incel culture and brain rot memes using clips of the German YouTube and TikTok personality Jeremy Fragrance.


On July 15th, 2020, a user named Truth started a thread debate under the Looksmaxing tag on the LooksMax[1] forum, calling it "Smellmaxxing" and asking people if "good smells make up for shitty looks? Or is this just cope?"

An article posted on May 19th, 2024, by The New York Times[2] describes smellmaxxing as a term for "enhancing one’s musk," which involves mostly men trying to improve their smell with different colognes among other hygiene tips.


Usage of "smellmaxxing" became increasingly more prevalent on TikTok within the so-called "incelosphere" going into December 2023. For instance, on December 16th, 2023, TikToker[3] @thecologneboy posted a video offering "Smellmaxxing" tips for being "the best smelling man in any room." The video (seen below, left) received more than 766,000 plays and 65,000 likes in seven months.

The "smellmaxxing" sub-culture often uses videos and clips of Jeremy Fragrance, a German influencer known for his reviews of colognes and perfumes. For example, on January 14th, 2024, TikToker[4] @laytongentleman posted a video of Jeremy dancing paired with texts joking about Xerjoff's Torino21 perfume (seen below, right), which amassed over 288,000 plays and 39,000 likes in six months.

@thecologneboy Smellmaxxing tips😩 #fragrance #cologne #thecologneboy ♬ original sound – TheCologneBoy

@laytongentleman Seriously was Julius Ceasar the founder of smellmaxxing?? #jeremyfragrancememe #fragrancememe #fragrancetiktok #fragrances #perfume #viralvideo #perfumetiktok #fragrance #fyp #fy #cologne #smellmaxing ♬ originalljud – beso

Various Examples

@krombol445 Trust me bro#smellmaxxing #jeremyfragrance #gatekeep #gatekeeping#fragrancemaxxing

@scoutdixonwest These recs apply to girls too! Fragrances mentioned: Essential Parfums: Bois Imperial Nice Bergamote Divine Vanille Etat Libre d’Orange: Fat Electrician You Or Someone Like You Une Amourette I Am Trash Comme des Garçons: Avignon Black Pepper Wonderwood Tar #perfume #fragrance #perfumetiktok ♬ original sound – SCOUT DIXON WEST

Search Interest

External References

[1] Looks Max – Smellmaxxing origin

[2] NY Times – Smellmaxxing explained

[3] TikTok – thecologneboy

[4] TikTok – laytongentleman

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