![NARS Cosmetics Phallic Lipstick Ad NARS Cosmetics Phallic Lipstick Ad](https://i.kym-cdn.com/entries/icons/mobile/000/030/762/Untitled-1.jpg)
NARS Cosmetics Phallic Lipstick Ad
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About
NARS Cosmetics Phallic Lipstick Ad refers to a short video advertisement for NARS Cosmetics Nude Morocco Lipstick originally posted to Instagram in August 2019. The video shows a close-up of the lipstick being melted in reverse, using the nude color and shape of the lipstick to purposefully resemble a penis.
Origin
On August 11th, 2019, NARS Cosmetics[1] posted a video of their lipstick being melted in reverse with the caption, "When the nudes keep you up all night. Reach the dawn with Morocco Lipstick, a warm cinnamon. #NARSAFTERHOURS" (shown below). The post garnered over 827,300 views in a day.
Spread
On August 11th, 2019, various Instagram users commented on the creativity of the ad. NARS replied to some of the comments suggesting they knew it looks phallic. Twitter user @yashar[2] reposted the video and gained over 13,100 likes and 2,800 retweets in a day (shown below).
Uh.
The new ad forNARSCosmetics</a> lipstick 😳<br><br>Look at the caption <a href="https://t.co/jhLBfyHYDV">pic.twitter.com/jhLBfyHYDV</a></p>— Yashar Ali 🐘 (
yashar) August 11, 2019
Some Twitter users denounced the advertisement. For example, @eresateM[3] tweeted, "WoW. Remind me NOT to purchase anything NARS sells. This is too far. Teenage girls make most makeup purchases. I wouldn't want my kid thinking this ad was cool" (shown below, left). The tweet gained over 70 likes and 50 comments disagreeing with their statement. Chrissy Teigen[4] tweeted light-heartedly, "honestly in love with this color and now I must have it to soften my boner" (shown below, right). The tweet accumulated over 6,500 likes and 200 retweets in a day.
![Wow Teresa Marie @eresateM Replying to @yashar and @NARSCosmetics WoW. Remind me NOT to purchase anything NARS sells. This is too far. Teenage girls make most makeup purchases. I wouldn't want my kid thinking this ad was cool. 7:51 PM - Aug 11, 2019 Twitter Web App](https://i.kym-cdn.com/photos/images/newsfeed/001/539/436/4a8.png)
![Chrissy Teigen christine teigen @chrissyteigen Replying to @yashar and @NARSCosmetics honestly in love with this color and now I must have it to soften my boner 11:36 PM - Aug 11, 2019 Twitter Web App](https://i.kym-cdn.com/photos/images/newsfeed/001/539/438/489.png)
Various Examples
![Not New Slightly Big Tho @QuitaOnTheBeat NARS lipsticks be named Orgasm, Sexual Healing, P---- Poppin', etc... They know what the f--- they're doing! 9:13 PM Aug 11, 2019 Twitter for iPhone](https://i.kym-cdn.com/photos/images/newsfeed/001/539/439/00d.png)
![Good Christian ketamine holy water @rosyghoul Replying to @NickNMedia nars: "has the iconic 'orgasm blush* everyone: ok ya nars: *melts a lipstick everyone: IN MY GOOD CHRISTIAN HOUSEHOLD? 11:49 AM Aug 12, 2019 Twitter for iPhone](https://i.kym-cdn.com/photos/images/newsfeed/001/539/440/8c9.png)
![Willy The Washington Time Post washington time NARS Cosmetics' new After Hours lipstick mocked for looking like a willy thewashingtontime.com/nars- cosmetics... 8:58 AM Aug 12, 2019- Word Press.com](https://i.kym-cdn.com/photos/images/newsfeed/001/539/441/42f.png)
![Not New Kelle Salle @Kelle_S6 That NARS lipstick campaign 0 Kelle S6.8h Kelle Salle Replying to @Kelle_S6 Well, they don't have a blush called Orgasm for nothing](https://i.kym-cdn.com/photos/images/newsfeed/001/539/443/63c.png)
![Defending Nance @solusnan1 Replying to @yashar and @NARSCosmetics I just had a few words with a man defending my use lipstick and now this. Who the hell would find this ad appealing and rush out to buy it. I thought Nars was classier than this. 3:36 AM - Aug 12, 2019 from North Carolina, USA- Twitter for iPhone](https://i.kym-cdn.com/photos/images/newsfeed/001/539/445/f24.png)
![Ew GracieLou Freebush @PayneMaraya Why are people being all "ew". It's nars. This is how they do. FFS they have a blush called super orgasm. Y'all can put d--- in your mouth daily, but be like ewwww the lipstick looks like a penis? Calm down I will surely be buying this. 10:31 AM - Aug 12, 2019 Twitter for iPhone](https://i.kym-cdn.com/photos/images/newsfeed/001/539/447/349.png)
Search Interest
External References
[1] Instagram – NARS Cosmetics
[4] Twitter – ChrissyTeigen
Recent Videos
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Top Comments
Nedhitis
Aug 12, 2019 at 03:30PM EDT
UnknownCanadian
Aug 12, 2019 at 05:01PM EDT