Facebook Split Memes

Facebook Split Memes

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Updated Jul 01, 2018 at 06:50AM EDT by Y F.

Added Jun 29, 2018 at 11:57AM EDT by Matt.

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About

Facebook Split Memes refers to the practice of separating memes into two equal components on Facebook, so that the top panel of the meme is a video and the bottom panel is a still image. This is typically seen on Facebook meme pages, who seem to use the technique to exploit Facebook's algorithms.

Origin

In 2018, reports of Facebook's algorithm change prompted meme accounts to begin favoring video over still images. On February 24th, 2018, The Daily Beast[1] published a report about "Facebook hackers" exploiting this video favoritism by posting images as video (example below, left). The article quotes Nick Cicero, the founder of video analytics company Delmodo, who said, "Facebook’s algorithm heavily favors video content. We have seen shorter videos, particularly the ones that spark discussion, performing better.”

Several months later, the algorithm began detecting videos that little or no movement in them, cuasing meme page owners to being taking popular memes, cutting them in half and posting the top half as a video.

Examples of the phenomenon date back as early as April 2018. On May 2nd, the Facebook page "The Meaning Of Life" posted a split meme that reads, "How many women on here can honestly say they loved a man for who he was and not just for what he had?"


DIY Everything July 2 at 3:14pm- D Anyone else have these super powers? g I AM WONDER WOMAN I WONDER WHERE LEFT Y KEYS, ONDER WHERE I PUT MY PHONE IWONDER WHERE MY MONEY WENT 11M Views Like -Comment Share (/> Embed Top Comments 292,132 shares 6.7K Comments 12:57イ a@令G shared a post to the group: The meaning of life May 2 at 1:01 PM.o flife #TheMeaningOfLife ow many women on here can honestly say they loved a man for who he was and not just for what he had? 12 18 Comments Like Comment


Spread

On May 16th, Redditor[3] WhiteCrowWolf posted "All the recent memes I’ve seen have been split between two different pictures where the first half will be a pic on top and the second part will be a pic on the bottom in a way where it initially looks like a single picture with a horizontal line through the middle. Did Facebook update how they detect stuff like that? I’ve also noticed less video memes."

The following day, on May 17th, 2018, in a post by Redditor [2] in the /r/NoStupidQuestions subreddit. In the post, the user shared an example (shown below, right) and asked, "As you can see in this screen shot. A meme that could totally suffice as just a picture, is not only spilt in half in the middle, but turned into a video. Can anyone explain this phenomenon? It’s happening everywhere. I’m sure the split means more clicks or something. But why the video?"


9:331 LTE C- Funny Texts added a photo d a video. OM THE 15TH FLOO Yesterday at 6:16 PM. there is a thin line between being sassy and being an a------ and I cross it everyday u Like Comment Share 07.3K 0 Write a comment.'· GB ( >

On May 29th, a Facebook[4] page mocking the format, "Only the Bottom Half of Shitty Split Memes," launched. The page takes the bottom half of these memes, the still image, and posts them without the context of the top half (examples below).

Several media outlets covered the practice, including Mashable. [5]


of the ocean for awhile Imagine the stuff I hold back. So have fun and give them something to talk about.

Various Examples


LIVING By the time you realize your mother is RIGHT You have a daughter who thinks you are WRONG GoodLivingGuide.com Your cell phone has already replaced your watch, camera, calendar, ah alarm clock. Don't let it replace your family. Ilove thoceople who can make me laugh during rhose moments when Ifeet like Icant even smile of life
When life gives you a hunared reasons to break down and cry, show life thatyou have a thousand reasons to smile and laugh. Stay strong e meaning of life I alway new l'd get old. How fast it happened was a bit of a surprise, though "They're like, 12" -The correct way to refer to anyone younger than you

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