![DiGiorno's Design-A-Pizza Kit DiGiorno's Design-A-Pizza Kit](https://i.kym-cdn.com/entries/icons/square/000/015/929/nU0c5W1.jpg)
DiGiorno's Design-A-Pizza Kit
Part of a series on Pizza. [View Related Entries]
This entry contains content that may be considered sensitive to some viewers.
Overview
DiGiorno's Design-A-Pizza Kit is a promotional web application introduced by the DiGiorno brand of frozen pizzas in which users can create a custom arrangement of various toppings on a blank template of a cheese pizza pie. Upon its launch in June 2014, the website was raided by 4chan users with a series of design submissions that are visually evocative of well-known internet memes and pop culture references.
Background
In mid-June 2014, the DiGiorno pizza company launched the “Design a Pizza Kit”[1] web application for users to create their own virtual pizza images (shown below). The app was designed to promote the company's frozen pizza product with the same name that comes with individually packed toppings for custom arrangement.
![184.jpg PEPPERONI AND SAUSAGE mitん&PEPPERS&ONIONS DESIGN A PIZZA.KI hake your MASTERPIECE RESET PICK A DIFFERENT KIT NAME YOUR PIZZA BAKE IT 1. CREATE &NAME 2. BAKE 3. SAVE 4. SHARE](https://i.kym-cdn.com/photos/images/newsfeed/000/785/920/184.jpg)
Notable Developments
On June 30th, a 4chan user submitted a link to the app accompanied by a picture of a pizza with toppings placed in the form of a swastika symbol followed by the phrase "fuck jews," which urged other users to create their own pizza designs (shown below).
![a38.jpg File: Pizza Game Oni ne esign 1 .).png (1.07 MB, 716x701) ■ Anonymous (ID: jkZfnGAB ) 06/30/14(Mon)08:03:53 No.553972820 >>553973173 >>553974510 >2553974738 Pizza time! Lets make a pizza, Ib/! http://www.digiorno.com/Masterpiece/DesignAPizza Pic related, just like mama used to make. Replies: >>553973 173 553574510 55397473 e>>553976437 553976 703-553976 940s 553977 1e2s-553977210 >> Anonymous (ID: BNn3aPt7 ) 06/30/14(Mon)08:07:33 No.553973075 ue Mama was a fan of Mussolini, eh? >> D Anonymous (ID: LeaP02) 06/30/14(Mon)08:08:54 No.553973173 If we can pick the pizza in pic related l want to play with you Replies:251 553972820](https://i.kym-cdn.com/photos/images/newsfeed/000/785/897/a38.jpg)
A collection of examples was subsequently uploaded to Imgur[2] later that day and shared on the /r/4chan[3] subreddit where it gained over 2,800 points and 200 comments in the first 24 hours (shown below).
![faa.jpg DIGIORNO DESIGN A PIZZA. hake youn MASTERPIECE DICKBUTT](https://i.kym-cdn.com/photos/images/newsfeed/000/785/905/faa.jpg)
![422.jpg DIGIORNO DESIGN A PIZZA. hake youn MASTERPIECE GOATSE](https://i.kym-cdn.com/photos/images/newsfeed/000/785/904/422.jpg)
![04c.jpg DIGIORNO DESIGN A PIZZA hake your MASTERPIECE HITLER DID NOTHING WRONG](https://i.kym-cdn.com/photos/images/newsfeed/000/785/953/04c.jpg)
Also on June 30th, Redditor cofiend submitted a screenshot of a /tv/ (television and film) thread featuring a pizza designed to look to the character Bane from the Batman film The Dark Knight Rises to /r/4chan[7] (shown below). In the coming days, notable examples were highlights on the Internet news sites The Daily Dot,[4] UpRoxx[5] and Fark.[6]
![984.jpg File: 4Upng (1.28 MB, 667x782) □ Anonymous 06/30/14(Mon)10:10:27 No.46128048 46128065 If I pull that off, will you die? □ Anonymous 06/30/14(Mon)10:11:25 No.46128065 File: FORYOU png (1.18 MB, 664x654) 46128048 (OP) It would be extremely painful □ Anonymous 06/30/14(Mon)10:13:31 No.46128110 File: bigpizzaipg (208 KB, 665x673) You're a big pizza >> □ Anonymous 06/30/14(Mon)10:14:33 No.46128124 I f------ hate this place /tv/ - Television & Film](https://i.kym-cdn.com/photos/images/newsfeed/000/785/913/984.jpg)
Notable Examples
![2f9.jpg DIGIORNO DESIGN A PIZZA. hake youn MASTERPIECE POTATO KNISHES](https://i.kym-cdn.com/photos/images/newsfeed/000/785/957/2f9.jpg)
![202.jpg DIGIORNO DESIGN A PIZZA. hake youn MASTERPIECE 0H](https://i.kym-cdn.com/photos/images/newsfeed/000/785/945/202.jpg)
![Condescending Pizza CONDESCENDING PIZZA](https://i.kym-cdn.com/photos/images/newsfeed/000/785/924/e4a.png)
![TFW No Pizza DIGIORNO DESIGN A PIZZA. bake you MASTERPIECE TFW NO PIZZA](https://i.kym-cdn.com/photos/images/newsfeed/000/785/930/9d0.jpg)
![4ba.jpg DIGIORNO DESIGN A PIZZA. hake youn MASTERPIECE WOW SUCH TIP](https://i.kym-cdn.com/photos/images/newsfeed/000/785/951/4ba.jpg)
![The Burnin8tor THE BURNIN8TOR](https://i.kym-cdn.com/photos/images/newsfeed/000/785/958/16d.png)
Search Interest
Not available.
External References
[1] DiGiorno via WayBack Machine – Design a Pizza Kit
[2] Imgur – pizza designs gallery
[3] Reddit – /b/ makes a pizza
[4] The Daily Dot – 4chan Trolls DiGiorno With Extremely NSFW Pizza Designs
[5] UpRoxx – DiGiorno Launched a Design a Pizza Web app
Recent Videos
There are no videos currently available.
Top Comments
Cyphon
Jul 01, 2014 at 02:46PM EDT
Lycanroc
Jul 03, 2014 at 08:18PM EDT