#DeleteFacebook

#DeleteFacebook

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Updated Mar 28, 2018 at 02:32PM EDT by Matt.

Added Mar 28, 2018 at 02:01PM EDT by Matt.

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Overview

#DeleteFacebook is an online campaign and hashtag regarding public outrage towards the social networking website Facebook, following the revelation that the data mining firm Cambridge Anayltica had accessed the information of more than 50 million Facebook users without consent.

Background

On March 17th, 2018, in a series of interviews with The New York Times, the Observer and the Guardian, former Cambridge Analytica employee Christopher Wylie said that using money from Republican and Trump donor Robert Mercer and former White House advisor Steve Bannon, the data mining firm Cambridge Analytica harvested private information from more than 50 million Facebook users without their permission.[1][2]



On March 16th, 2018, Facebook announced that they would be suspending Startegic Communication Laboratoris (SCL), who owns Cambridge Analytica from the platform. They wrote in a statement:[3]

Kogan requested and gained access to information from people after they chose to download his app. His app, “thisisyourdigitallife,” offered a personality prediction, and billed itself on Facebook as “a research app used by psychologists.” Approximately 270,000 people downloaded the app. In so doing, they gave their consent for Kogan to access information such as the city they set on their profile, or content they had liked, as well as more limited information about friends who had their privacy settings set to allow it.

Although Kogan gained access to this information in a legitimate way and through the proper channels that governed all developers on Facebook at that time, he did not subsequently abide by our rules. By passing information on to a third party, including SCL/Cambridge Analytica and Christopher Wylie of Eunoia Technologies, he violated our platform policies. When we learned of this violation in 2015, we removed his app from Facebook and demanded certifications from Kogan and all parties he had given data to that the information had been destroyed.

Facebook's Response

On March 16th, 2018, Facebook announced that they would be suspending Startegic Communication Laboratoris (SCL), who owns Cambridge Analytica from the platform. They wrote in a statement:[9]

Kogan requested and gained access to information from people after they chose to download his app. His app, “thisisyourdigitallife,” offered a personality prediction, and billed itself on Facebook as “a research app used by psychologists.” Approximately 270,000 people downloaded the app. In so doing, they gave their consent for Kogan to access information such as the city they set on their profile, or content they had liked, as well as more limited information about friends who had their privacy settings set to allow it.

Although Kogan gained access to this information in a legitimate way and through the proper channels that governed all developers on Facebook at that time, he did not subsequently abide by our rules. By passing information on to a third party, including SCL/Cambridge Analytica and Christopher Wylie of Eunoia Technologies, he violated our platform policies. When we learned of this violation in 2015, we removed his app from Facebook and demanded certifications from Kogan and all parties he had given data to that the information had been destroyed.

Development

On March 20th, another whistleblower, Sandy Parakilas, who was paid to investigate these types of data breaches said that Facebook had no control over the data given to outside developers. He said, "Once the data left Facebook servers there was not any control, and there was no insight into what was going on."[4] He continues to say that it is likely that a majority of Facebook users have had their data harvested.

That day, the hashtag "#DeleteFacebook" began trending on Twitter. Throughout the day, various media outlets, including Time,[5] the Verge,[6] TechCrunch,[7] CNN[8] and more, ran pieces on how and/or why to delete personal Facebook accounts. Users posted screenshots and articles of themselves deleting their accounts (shown below).


Why I deleted my @facebook pages years ago except for this page because they don't let me. It's still stuck on this absurd question #FacebookExit #DeleteFacebook Help Us Confirm Your Name We ask everyone on Facebook to use the name they go by in everyday life so friends know who theyre connecting with Please provide identification that displays the name you'd like to confirm and use publicly on Facebook. Keep in mind that if you confirm a name other than the one currently on your profile, the name on your profile may be automatically updated with the name you confirm. Learn more about why we require ID verification and the different types of ID we accept below Your ID Save as JPEGs, if possible. You may attach up to 3 files. Choose file No file chosen Deleted. Had been deactivated for a long time, but now I'm done. Side note: getting an archive of your data is a good thing to do. #DeleteFacebook facebook.com/help/delete_ac... Delete My Account If you do not think you will use Facebook again and would like your account deleted, we can take care of this for you. Keep in mind that you will not be able to reactivate your account or retrieve any of the content or information you have added. If you would still like your account deleted, click "Delete My Account". Learn more about account deletion Delete My Account Cancel Currently deleting my #Facebook history using chrome.google.com/webstore/detai #DeleteFacebook I don't have any use of that anyway. Social Book Post Manager Batch delete posts in Fackbook (TM) timeline. Other batch processing: privacy / hide /unhide / unlike items. FREE! chrome.google.com

Zuckerberg's Response

On March 21st, Facebook founder and CEO Mark Zuckerberg posted an explanation of Facebook's relationship with Aleksandr Kogan and Cambridge Analytica on the website.[10] In the post, Zuckerberg promised to "investigate all apps that had access to large amounts of investigate all apps that had access to large amounts of information before we changed our platform to dramatically reduce data access in 2014, and we will conduct a full audit of any app with suspicious activity." Additionally, he said that Facebook would restrict developers' access to data and help users understand which apps have access to user data. The post received more than 174,000 reactions, 26,000 comments and 54,000 shares in 24 hours.

Following the release of the post, people online criticized Zuckerberg for not apologizing for the data breach (examples below).


Search Q sorry Mark Zuckerberg 7 mins Menlo Park, CA. I want to share an update on the Cambridge Analytica s including the steps we've already taken and our next st this important issue. Words I'm not seeing in Zuckerberg's statement: "sorry" and/or "apologize." facebook.com/zuck/posts/101. Zuckerberg is "engaging apology protocol" and is very "human emotion" over the Cambridge Analytica situation. He feels "human emotion" and "regret mode" Il

Later that day, Zuckerberg appeared on CNN and formally apologized for the data breach. In the interview, he laid out what happened to allow this type of breach and what Facebook would be doing in the future to prevent this type of problem. The post (shown below) received more than 177,000 views in less than 24 hours.



Meanwhile, The Onion[11] published a satirical article titled "Mark Zuckerberg Promises That Misuse of Facebook User Data Will Happen Again and Again."

On March 25th, Zuckerberg took out full page advertisements in newspapers in the United States and the United Kingdom apologizing for the leak, including The New York Times, The Washington Post, The Observer, The Sunday Times and more.[12] He wrote:

"We have a responsibility to protect your information. If We can't, we don't deserve it.

"You may have heard about a quiz app built by a university researcher that leaked Facebook data of millions of people in 2014. This was a beach of trust, and I'm sorry we didn't do more at the time. We're now taking steps to make sure this doesn't happen again."


A26 TIRE WASHINGTON PO5T-SUNEJAY. MARCRE 2s, 2019 We have a responsibility to protect your information. If we can't, we don't deserve it. You may have heard about a quiz app built by a university researcher that in 2014. This was a breach of trust, and I'm sorry we didn't do more at the time. We're now taking steps to make sure this doesn't happen again. We've already stopped apps like this from getting so much information. Now we're limiting the data apps get when you sign in using Face We're also investigating every single app that had access to large amounts of data before we fixed this. We expect there are others. And when we find them, we will ban them and tell everyone affe Finally, we'll remind you which apps you've given access to your information - so you can shut off the ones you don't want anymore. Thank you for believing in this community. I promise to do better for you. r12 Mark Zuckerberg

On March 20th, Tesla founder Elon Musk responded to a #DeleteFacebook tweet. During the course of the conversation, Twitter[13] user @serdarsprofile tweeted," Delete SpaceX page on Facebook if you're the man?" Musk responded, "I didn't realize there was one. Will do." The post (shown below) received more than 3,400 retweets and 18,000 likes.

Later in the thread, another user asked him to delete the Tesla Facebook page as well.[14] He agreed and said, "Definitely. Looks lame anyway." The post (shown below, right) received more than 1,500 retweets and 11,000 likes in three days.


Brian Acton @brianacton Mar 20 It is time. #deletefacebook Elon Musk @elonmusk Mar 23 What's Facebook? @serdarsprofile Mar 23 Delete SpaceX page on Facebook if you're the man? Elon Musk @elonmusk Replying to @serdarsprofile @brianacton I didn't realize there was one. Will do. bryson@Bryson_M Mar 23 this should be deleted too right? Tesla @tesla Home About Photos Like 刓Follow Share Elon Musk , @elonmusk Replying to @Bryson_M @RMac18 and 2 others Definitely. Looks lame anyway.

On March 27th, the magazine Playboy announced that they would be deactivating their Facebook accounts. They wrote[15] in a statement.

"While that has challenged our business objectives and the ability to reach our audience in an authentic way, the recent news about Facebook's alleged mismanagement of users' data has solidified our decision to suspend our activity on the platform at this time. There are more than 25 million fans who engage with Playboy via our various Facebook pages, and we do not want to be complicit in exposing them to the reported practices. That is why we have announced that we will be leaving Facebook's platform, deactivating the Playboy accounts that Playboy Enterprises manages directly."

That day, actor and comedian Will Ferrell announced that he would be deactivating his Facebook account.[16] In a post (shown below, he wrote, "I know I am not alone when I say that I was very disturbed to hear about Cambridge Analytica’s misuse of millions of Facebook users’ information in order to undermine our democracy and infringe on our citizens’ privacy. I was further appalled to learn that Facebook’s reaction to such a violation was to suspend the account of the Cambridge Analytica whistleblower." The post received more than 5,700 shares, 50,000 reactions and 3,800 comments in 24 hours.


Will Ferrell 23 hrs Hi Friends, I'm reaching out to let you know that in 72 hours I will be deleting my Facebook account. I am not deleting it immediately, in order to give this message enough time to get across to my fans and followers I have always had an aversion to social media and have primarily used it as a tool to help support our work at Funny Or Die, some of my personal projects, as well as charity causes that I am passionate about. Facebook allowed me to promote and share the work of many dedicated and talented individuals who deserved recognition. I know I am not alone when I say that I was very disturbed to hear about Cambridge Analytica's misuse of millions of Facebook users' information in order to undermine our democracy and infringe on our citizens' privacy. I was further appalled to learn that Facebook's reaction to such a violation was to suspend the account of the Cambridge Analytica whistleblower. In this day and age, with misinformation running rampant, it's important that we protect the truth, as well as those who work to bring it to light. I can no longer, in good conscience, use the services of a company that allowed the spread of propaganda and directly aimed it at those most vulnerable I love my fans and hope to further interact with them through my comedy via the mediums of film and television -Will Ferrell


Zucked

Following the Cambridge Analytica story, some online began using the Zucked to express Facebook's privacy regulations (example below, left and center).

On March 25th, Redditor[17] danorankia posted a variation of the He Protec meme with the three parts "he Zucc," "he cucc," "Yo Private Data… He Abducc." The post (shown below, right) received more than 4,500 points (93% upvoted).


Zucc: Remember no privac Kid, he's not your dad My dad told me that you're spying on us He ZUCC He CUCC Certified Cuck Yo Private Data... He ABDUCC

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