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"Covfefe" (pronounced "cuv-fey-fey"[14]) is a misspelling of the word "coverage" mistakenly tweeted by President Donald Trump in late May 2017. The tweet was left up for more than six hours before being deleted, leading to a slew of puns, jokes, and confusion, resulting in #covfefe becoming the #1 trending hashtag in the world and prompting coverage from multiple news outlets.


Just after midnight in Washington D.C. on May 31st, 2017, Trump tweeted "Despite the constant negative press covfefe". According to CNN,[1] as of 4:00 AM, the tweet had gained over 108,000 retweets and 135,000 likes.

original Donald Trump covfefe tweet


Instantly after the tweet, a deluge of jokes about "covfefe" appeared on Twitter. Some of the most popular involved making puns on words "covfefe" sounded similar to. Some popular examples include a tweet by @JacobOller[2] which made a joke about it sounding like "coffee" that gained over 6,500 retweets (shown below, left), and another by @xlxElementalxlx[3] that made a joke about it sounding like "cocaine" out of the mouth of the Dave Chappelle character Tyrone Biggums that gained over 800 retweets (shown below, right). Some of these jokes were compiled in a Twitter Moment[4] that morning.

Twin Peaks covfefe meme Dave Chappelle character Tyrone Biggums asking for covfefe

However, as the tweet remained up, more and more confusion as to what happened with Trump began to spread through Twitter. Some wondered if he had in fact had suffered a medical emergency halfway through a tweet, explaining why the tweet had stayed up for so long.

Trump might be live-tweeting his own stroke. Not sure yet. Stay tuned Donald J. Trump @realDonaldTrump Despite the constant negative press covfefe 5/30/17, 11:06 PM Looks like Trump either had a stroke or the plan to curb his tweeting started with the phone being smacked out of his hand mid-tweet Donald J. Trump * @realDonaldTrump Despite the constant negative press covfefe 5/31/17, 12:06 AM

By 6:00 a.m. that morning, the tweet had finally been deleted. At 6:07, Trump tweeted "Who can figure out the true meaning of "covfefe" ??? Enjoy!" (shown below).[5] The entire incident was covered by news outlets including CNN,[1] The New York Times,[6] NPR,[7] and many more.

Donald J. Trump @realDonaldTrump Follow Who can figure out the true meaning of "covfefe" ??? Enjoy! RETWEETS LIKES 36,677 79,594

Meanwhile on Reddit, a number of meme-focused communities quickly began to create myriad memes about "covfefe." Dozens of posts appeared on /r/MemeEconomy that morning referencing Covfefe, the most popular of which, a parody of the Trump's First Order of Business exploitable posted by simgasm,[8] gained over 23,000 points (shown below, left). A thread was also posted to /r/OutOfTheLoop[9] inquiring about covfefe. A subreddit devoted to the gaffe, /r/covfefe,[10] was also created. There, the top post, also by simgasm,[11] uses the Ancient Aliens template and has over 16,400 points (shown below, right).


The gaffe also was referenced in dozens of posts on /r/dankmemes. Some popular examples include a post by redpilldropper,[12] which suggested the translation of "covfefe" was "Heil Hitler" which gained over 2,400 points (shown below, left). Another post by JiminyG[13] used the Sleeping Shaq template and gained over 650 points (shown below, right).

Donald J. Trump @realDonaldTrump Despite the constant negative press covfefe 5/30/17, 11:06 PM 17.4K RETWEETS 21.2K LIKES English Spanish German Detect language ▼ English Spanish Arabic ▼ Translate covfefe xHeil Hitler Dozens killed in Kabul explosion Manchester Bombing sik milin uropean Jws wer iled by ldof Hiters Nazi Germany sleep covifefe real S---

On May 31st, 2017, Merriam-Webster's Dictionary chimed in on Trump's bewildering tweet with a cheeky response via its Twitter account, which went on to garner more than 221,000 likes over the next year. That same day, Oxford Dictionaries also highlighted "covfefe" as the "coinage of the day" via Twitter, with its definition entirely substituted by a series of question marks (shown below).

Merriam-Webster @MerriamWebster Merriam- Webster Wakes up. Checks Twitter. N Lookups fo... Regrets checking Twitter. Goes back to bed OOxford Dictionaries Coinage of the Day 31/05/17 covfefe (?) Answers on a postcard to: Oxford University Press, Great Clarendon St, Oxford

Various Examples

KONAMI PLAY 5ELECT 2 PLAYER5 KONAMIIADDR 0. ,LTD LICENSED BY PRESIDENT OF AMERIH IMC HELLOICOVFEFE COVFEFE MACHINE BROKE UNDERSTANDABLE HAVE A NICE DAY Covfefe And just before you serve it, you hit it with a dash of #Covfefe" maybe he's born with it maybe it's #covfefe Finally figured out what Bill Murray whispered in Scarlett Johansson's ear at the end of "Lost in Translation" #covfee COVFEFE

Personalized License Plates

On June 2nd, 2017, CNN reported that drivers in at least 21 states have successfully registered COVFEFE as their personalized license plates, with Nebraskan resident Evan Milton claiming the term within five hours of Trump's original tweet.



On June 12th, 2017, Democratic Representative Mike Quigley of Illinois introduced the "Communications Over Various Feeds Electronically For Engagement" (COVFEFE) Act, which would amend the Presidential Records Act to require the storage of all presidential tweets and social media interactions by the National Archives. In a press release,[15] Quigley argued that "tweets are powerful" and that "the President must be held accountable for every post." That day, posts about the proposed act reached the front page of the /r/politics[16] and /r/technology[17] subreddits.

Trademark Applications

On July 18th, 2017, Quartz[20] reported that the United States Patent and Trademark Office had received 35 applications requesting to claim the word "Covfefe," along with several variations like "Covfefe Cup," "Covefe Coffee" and "Covfefe carry on vigilantly fighting evil forever" (shown below).

Covfefe trademarks claimed Applicant(s) Covfefe Nation Covfefe Cup Covfefe carry on vigilantly fighting evil forever Covfefe Coffee #Covfefe Covfefe 1 28 S | Data: USPTO TES

Furthermore, Quartz' inquiry revealed that the majority of applications proposed goods and services in apparel, although only three out of all applicants stated their "intent to use" in commercial business.

Proposed goods and services in trademark applications Number of applicants claiming Beer Bumper stickers Coffee& java products Coffee house services Clothing Costumes Device skins&tech gear1 Flags Footwear Investment advice Lingerie/Undergear Office supplies Photo equipment Party favors Print & monogram services Perfume pet gear Sporting goods Sandwiches Snack bar services Toys △ T L △ S | Data USPTO Trademark Searc 4 21

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