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Wet Unboxing

Added • Updated about a year ago

Added by Matt • Updated about a year ago by Matt
Added by Matt • Updated about a year ago by Matt

Wet Unboxing
Category: Meme Status: Submission Year: 2018 Origin: YouTube Region:
Type: Parody, Viral Video,
Tags: unboxing, alex frost, parody video, youtube, food, sandwiches,
Wet Unboxing


Wet Unboxing is a series of YouTube similar to unboxing videos. In the clips, a person unwraps various food or medicinal items while submerged in water for mesmerizing effect.


The earliest known version of the Wet Unboxing was posted by artist and YouTuber Alex Frost on July 22nd, 2018 (shown below). The video features a person opening a "Tesco – ploughman's sandwich, no mayo" underwater. Within three months, the post received more than 11,000 views.


Over the next few months, Frost continued to post various Wet Unboxing videos. On August 16th, they posted the video "Opening Berocca underwater." The post received more than 13,000 views in less than two months (shown below, left).

Several days later, they posted "Opening a carton of soup underwater." In about one month, the post received more than 15,000 views (shown below, right).

Numerous media outlets covered the videos, including Mashable, [1] Motherboard [2] and more.

Speaking to the Guardian,[3] Frost said of the videos, "I decided to do the unboxings underwater so they would be read as mesmerising or unsettling, rather than as an advert for the product. I can’t imagine the companies that produce these products would necessarily want them displayed in this way – but then I’m not really misrepresenting them either; I’m just opening them underwater."

Various Examples

Search Interest

External References

[1] Mashable – I am pleasantly horrified by these 'wet unboxing' videos

[2] Motherboard – I Can't Stop Watching These Disgusting 'Wet Unboxing' Videos

[3] The Guardian – The underwater art of ‘wet unboxing’: why it’s so mesmerising, unsettling and weirdly emotional

Tags: unboxing, alex frost, parody video, youtube, food, sandwiches,

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