A Spider-Man

Us Bhai Us / Us Moment / Us Bro Us

Part of a series on Catchphrases. [View Related Entries]

Updated Mar 28, 2023 at 09:48AM EDT by sakshi.

Added Jan 11, 2023 at 04:28PM EST by sakshi.

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About

Us Bhai Us, also known as Us Moment refers to a catchphrase popular in Indian meme circles, and is used in a manner similar to "he's literally me." The phrase began to make the rounds on memes and comment sections of images that feature forever alone or literally me type memes in 2021, quickly becoming a semi-ironic phrase used to refer to doomers and doomer-posting.

Origin

The phrase "us bhai, us" or "us moment" was popularised in colloquial Indian teen culture around 2020, appearing in various tweets and comment sections over the pandemic, with "bhai" meaning bro or brother.

The earliest known post using the phrase "us bhai us" was posted to Facebook[1] on February 7th, 2021 by the page chaitequila, gathering over 50 reactions in nearly two years (seen below).



On March 13th, 2021, Instagram[2] page @intellectualmimix reposted a meme made by @dixlandomemes (now deleted), gathering over 3,000 likes in over a year (seen below).


18+ ANGUISHED HEARTBROKEN ADULTS WHEN THEY SEE A DOOMER MEME DEPICTING A RELATABLE SAD OLD SCENARIO OF THIER'S, WHICH IS, A VERY 'US MOMENT' FOR THEM, FOR THE 100th TIME @dixlandomemes

Spread

On March 8th, 2021, Instagram[4] page @whatameme1 reposted a May 7th, 2021 tweet by Twitter[3] user @mohsinnnmk that read, "Larki wale: hamay larka psand nai aiya sorry / Ghar wale: Us moment," which translates to, "Girl's Family: We don't like the boy sorry / "Boy's Side: Us moment." The tweet gathered over 200 likes and the Instagram post gathered over 4,000 likes in over a year (seen below, left). On October 1st, 2021, Instagram[5] page @theasiftheshaikh posted a meme featuring Eoin Morgan, an Irish-American cricket player, and gathered over 500 likes in over a year (seen below, right).


LordMk @mohsinnnmk Larki wale: hamay larka psand nai aiya sorry Ghar wale: Us moment 7:42 AM - May 7, 2021 29 Retweets 239 Likes *** OMG She's Literally Me Us Bhai Us East India Company XA For other uses of "HEIC", see HEIC (disambiguation). The East India Company (EIC), also known as the Honourable East India Company (HEIC), East India Trading Company (EITC), the English East India Company or (after 1707) the British East India Company, and informally known as John Company,¹ Company Bahadur, 21 or simply The Company, Ⓒ/theaslihesheikh /asifabulous

On December 20th 2021, Instagram[6] page @ashleelgyan_ posted a meme that said every groupchat has the people who says "us bhai us" all the time. The post gathered over 3,500 views in over a year (seen below),



The phrases "us moment" and "us bhai us" continued to popularize in the year 2022, with Instagram[7] page @pracheenvibes posting a meme that used the phrase "us moment," gathering over 13,000 likes in a year (seen below).


Ab toh bs bhagwaan bula le ,hogya iss zindagi se us moment daadi 201 @pracheenvibes

Various Examples


Mental health issue leke Psychologist ke paas gaya tha @sus.shareef Usne to Us Moment bolke bhaga dia I used mobile for insta/fb during online lectures I never made notes I was always on mute, never solved a single question given by teacher I don't know anything US BHAI US I blame NTA US BHAI US I trusted youtubers who said US BHAI US 40 days are enough for JEE US BHAI US US BHAI US US BHAI US Omg she's literally me Us bhai Us HIGH BRO Virat Kohli via INDIAN EXPRESS In Even in a room full of people who love me, I've felt alone solution de bhai @pandit_hoon_bc ye us bhai us kya hota hai? Us bhai Us bhai Bhai, samjh ni aara career mai kya karu Us bhai us Us bhai kya krra hai solution bta bsdk

Search Interest

External References

[1] Facebook – chaitequila

[2] Instagram – intellectualmimix

[3] Twitter – mohsinnnmk

[4]  Instagram – whatameme1

[5] Instagram – theasiftheshaikh

[6] Instagram – ashleelgyan_

[7] Instagram – pracheenvibes

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