![The Plan? (Nathan For You) The Plan meme depicting a shot from Nathan For You.](https://i.kym-cdn.com/entries/icons/mobile/000/048/147/theplancover.jpg)
The Plan? (Nathan For You)
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About
The Plan? is a phrasal template meme referencing the show Nathan For You in which absurd events that could plausibly be business plans proposed by Nathan Fielder are described in a style similar to how he presents them in the show, starting with or including the phrase, "The plan?" The meme was popularized on X (Twitter) in 2018 and continued to inspire variations over the following years.
Origin
On July 27th, 2018, X[1] user @DannyVegito posted an image of Nathan Fielder taken from Nathan For You, a show in which Fielder gives often absurd and comedic business advice to small businesses and helps them implement the plans, along with the caption, "The plan? Combat the exorbitant price of movie tickets by offering a low monthly fee that allows subscribers to see as many movies as they want and pay for it by hemorrhaging money out of a venture capitalist's bank account," garnering roughly 10 likes in six years (shown below). This is the earliest known example of the meme and references MoviePass.
![The plan? Combat the exorbitant price of movie tickets Keifer @DannyVegito The plan? Combat the exorbitant price of movie tickets by offering a low monthly fee that allows subscribers to see as many movies as they want and pay for it by hemorrhaging money out of a venture capitalist's bank account 5:59 PM - Jul 27, 2018 WALLS ...](https://i.kym-cdn.com/photos/images/newsfeed/002/744/260/0ff.jpg)
The same X[2][3] user posted two more examples of the meme, one on July 29th, 2018, and one on February 4th, 2020, garnering over 2,800 likes and 24,000 likes respectively in six years (shown below, left and right). The latter example was reposted to /r/nathanforyou[4] on February 4th, garnering over 600 upvotes in four years.
![The plan? Legally change your name to Elon Musk and sue Twitter for not letting you use your real name Keifer @DannyVegito The plan? Legally change your name to Elon Musk and sue Twitter for not letting you use your real name 1:58 PM - Jul 29, 2018 ***](https://i.kym-cdn.com/photos/images/newsfeed/002/744/262/139.jpg)
![the plan? develop an app that would be used to track the results of the iowa caucus that crashes so they can’t announce a win Keifer @DannyVegito the plan? develop an app that would be used to track the results of the iowa caucus that crashes so they can't announce a winner Lee Fang @lhfang. Feb 4, 2020 Three different sources say a firm called "Shadow" developed the lowa Dem caucus app. They haven't responded to comment, neither has lowa Dem Party. The firm was paid by both Nevada & lowa Democratic Party, disclosures show. Also by Mayor Pete's campaign. 1:00 AM - Feb 4, 2020](https://i.kym-cdn.com/photos/images/newsfeed/002/744/264/f3a.jpg)
Spread
The meme spread over the following years, inspiring numerous viral examples. On June 23rd, 2020, X[5] user @kelseybuckles posted a version of the meme referencing the COVID-19 pandemic, garnering over 200,000 likes in four years (shown below). It was reposted to /r/nathanforyou[6] that day, garnering over 3,700 upvotes in four years.
![the plan? stop testing patients for coronavirus to make the number of active cases go down kelpy @kelseybuckles the plan? stop testing patients for coronavirus to make the number of active cases go down 9:24 AM - Jun 23, 2020](https://i.kym-cdn.com/photos/images/newsfeed/002/744/281/582.jpg)
On November 7th, X[7] user @steev____ posted a version of the meme about Four Seasons Total Landscaping that garnered over 87,000 likes in four years (shown below, left). On December 16th, 2021, X[8] user @AndieIsOnline posted a version of the meme that gained over 2,900 upvotes in three years (shown below, right).
![The plan? We name your landscaping company after a fancy hotel to trick the President of the United States into holding a pre steev @steev____ The plan? We name your landscaping company after a fancy hotel to trick the President of the United States into holding a press conference outside of your business. 8:05 PM - Nov 7, 2020 *** In the shots](https://i.kym-cdn.com/photos/images/newsfeed/002/744/290/e4b.jpg)
![the plan? design a look so iconic, zendaya wears it to the spider-man premiere andie @AndieIsOnline the plan? design a look so iconic, zendaya wears it to the spider-man premiere 10:12 PM - Dec 16, 2021 IS *** SPERMAN LU y He DE Wa](https://i.kym-cdn.com/photos/images/newsfeed/002/744/291/d93.jpg)
On August 9th, 2022, a version of the meme was posted to /r/betterCallSaul[9] that garnered over 1,700 upvotes in two years. On December 30th, 2023, X[10] user @CaitPoli posted a version of the meme referencing the Pop-Tarts Bowl mascot that gained over 6,700 likes in a month (shown below, left). On January 25th, X[11] user @DannyVegito, the purported originator of the trend, posted a version referencing thje Dune 2 sandworm bucket, garnering over 3,800 likes in a day (shown below, right).
![The plan? The first-ever edible mascot. Cait Poli Cavell @CaitPoli The plan? The first-ever edible mascot. We sponsor a college football game, have a PopTart mascot rise out of a giant toaster, dance around the whole game, make everyone fall in love with it, and lower it back down into the toaster to its death where an edible PopTart comes out the other end-so everyone can eat it to celebrate the winners of the game. This will drive brand awareness by capitalizing on millennials' anxiety and depression. Last edited 2:06 PM Dec 30, 2023 604.3K Views ... .](https://i.kym-cdn.com/photos/images/newsfeed/002/744/296/5bb.jpg)
![Getting some action through a popcorn bucket has been a staple of the movie-going experience for decades. The plan? Keifer @DannyVegito Getting some action through a popcorn bucket has been a staple of the movie-going experience for decades. The plan? Boost concession sales by offering a self-pleasure bucket so people who see movies alone can have fun too Discussing Film → @DiscussingFilm - 19h The popcorn bucket for 'DUNE 2'. (via: @3CFilmss) ... 8:22 PM-Jan 25, 2024 182.4K Views](https://i.kym-cdn.com/photos/images/newsfeed/002/744/295/623.jpg)
Various Examples
![I knew this series had Nathan Fielder’s finger prints all over it. The plan? Over the course of a decade make two grittty prestige tv series about a high school chemistry teacher making meth to afford their cancer treatment and their rise in becoming a drug kingpin. Then the spin off series about the chemistry teacher's shady lawyer who will go into hiding and become the manager of a Cinnabon. Thus increasing brand awareness for Cinnabon.](https://i.kym-cdn.com/photos/images/newsfeed/002/744/301/c51.jpg)
![the plan? get people to pay thousands of dollars for jpegs nathan fielder @nathanfielder. Jun 24, 2021 Conan is the master. I feel I don't even have the vocabulary to express his impact on me and comedy and he is also so kind and generous. Congrats to the whole team over there. I'm sad the show is ending but what a run wow. 112 1.4K 34K nathan fielder @nathanfielder. Jun 24, 2021 Thinking of selling this tweet as an nft 91 1288 10:26 PM - Jun 24, 2021 11K h Iron Pineapple @IronPineapple_ the plan? get people to pay thousands of dollars for jpegs 口 口 ***](https://i.kym-cdn.com/photos/images/newsfeed/002/744/302/931.jpg)
![The plan? Get anti-vaxxer Facebook moms on board with the covid vaccine by making distribution of the vaccine a multi level m circa-1928 Mickey Mouse @EliotETC The plan? Get anti-vaxxer Facebook moms on board with the covid vaccine by making distribution of the vaccine a multi level marketing scheme 3:30 AM - Dec 18, 2020 ***](https://i.kym-cdn.com/photos/images/newsfeed/002/744/303/084.jpg)
![Ricky's Plan Sorrow TV @Sorrow_TV "The plan? The f-----' plan is for to get a f-----' ton of weed and shrooms, sell 'em to those mall d----, and make enough money to be with Lucy and my family." 11:29 AM - Dec 15, 2020 COMEDY ENTE ***](https://i.kym-cdn.com/photos/images/newsfeed/002/744/304/2ec.jpg)
![the plan? spread the Omicron variant around the NBA so that the Dallas Mavericks are forced to upgrade their roster by signin NEVER CURSED @SnackProtein the plan? spread the Omicron variant around the NBA so that the Dallas Mavericks are forced to upgrade their roster by signing a bunch of replacement players to 10-day contracts 9:42 PM Dec 23, 2021 ...](https://i.kym-cdn.com/photos/images/newsfeed/002/744/306/2cf.jpg)
Search Interest
Unavailable.
External References
[1] X – DannyVegito
[2] X – DannyVegito
[3] X – DannyVegito
[4] Reddit – nathanforyou
[5] X – kelseybuckles
[6] Reddit – nathanforyou
[8] X – AndieIsOnline
[9] Reddit – bettercallsaul
[11] X – DannyVegito
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