![Tomi Laren's "Freedom" Clothing Line Tomi Laren's "Freedom" Clothing Line](https://i.kym-cdn.com/entries/icons/mobile/000/030/918/tomi-lahren-gun-pants-1200x675.jpg)
Tomi Laren's "Freedom" Clothing Line
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About
Tomi Lahren's "Freedom" Clothing Line is an athleisure line created by conservative political commentator Tomi Lahren in collaboration with Alexo Athelica, an athletic clothing distributor known for their leggings featuring a gun holster pocket. The clothing line, aimed at celebrating patriotism, includes star-spangled and camouflage-inspired leggings and sports bras. The clothing line was initially mocked in August 2019 for its similarities to early Tommy Hilfiger marketing and for being made in China.
History
On August 23th, 2019, Alexo Athletica[2] announced the launch of Tomi Lahren's Freedom line on Twitter (Shown below, left). That same day, Tomi Lahren[3] promoted the line on Instagram in a post saying, "Some have told me I’m too 'controversial' to have an athleisure line, that conservatives should just stick to politics and Trump cheerleading. My response? Watch me. Introducing Freedom by Tomi Lahren by @alexoathletica full line available now" (shown below, right). The post gained over 70,400 likes in three days.
![Launching Alexo Athletica: Carry with Confidence @AlexoAthletica ALEXO Launch Day is Here! #FREEDOM by @TomiLahren is Available Now; Link in Bio! FREEDOM BY TOMI LAHREN www.arexgtnjetica.com 10:14 AM Aug 23, 2019 . Twitter for iPhone](https://i.kym-cdn.com/photos/images/newsfeed/001/552/589/bb9.png)
![Instagram FREEDOM BY TOMI LAH.REN www.alexo athleticacom](https://i.kym-cdn.com/photos/images/newsfeed/001/552/591/4c5.png)
Alexo Athletica uploaded a promotion video to YouTube which includes a statement about the message behind the line by Tomi Lahren (shown below). The video gained over 43,500 views in three days. Lahren states in the video that she saw a need for patriotic women to be represented in athletic wear.
The Alexo Athletic[1] site is selling Lahren's "Freedom Star Leggings" and "Freedom Camo leggings" for $89 each. The Freedom Star Bra Top is priced at $52 (shown below). The line also includes tank tops and t-shirts.
![Offerings](https://i.kym-cdn.com/photos/images/newsfeed/001/552/590/59a.png)
Reception
On August 23rd, 2019, Various Twitter users began responding to the line and noticing some inconsistencies and similarities to clothing that has been made before by other clothing lines. Twitter user @RobynElyse[4] tweeted, "I am shocked, shocked to find out that Tomi Lahren's Athleisure line for women who don't hate America is… Made In China" and included two pictures verifying the claim (shown below, left). The tweet garnered over 2,600 likes and 600 retweets in three days. The next day, Twitter user @ResisTyger[5] tweeted, "Didn't Tommy Hilfigger do this as a collogne & perfume called Freedom, in 1999?? Sure, did. May the lawyers come knocking" (shown below, center). Many other Twitter users commented on the similar aesthetic to Tommy Hilfiger. Some Twitter users and Instagram commenters showed their support for Lahren. For exampled, Twitter user @RealDesAuburn[6] tweeted, "The amount of disgusting comments, FROM WOMEN, is deafening! Apparently the left only believes in female empowerment when the woman is on the left @TomiLahren girl how do I order these freedom leggings? Also, proud of you for continuing to do you!" (shown below, right).
![China Robyn Pennacchia @RobynElyse I am shocked, shocked to find out that Tomi Lahren's Athleisure line for women who don't hate America is... Made In China kellys0384 nelipot003 and one other like this Updated a minute ago heyveronica Hey!what material is this wear US-made only:) Alexo Athletica Sporty Shell Ja alexo athletica 8 hours ago Reply $45 $80 kellys0384 @heyveronica I am at work 6 hours ago Reply SIZE Buy Now Buy now with PayPal kellys0384 @heyveronica It's 95% poly a minute ago Reply Like and save f Add to Bundle heyveronica @kellys0384 thanks! White and rose gold active sporty shell from Alexo resistant, reflective accents and great for fall outdo is kind of stubborn at times 6 seconds ago Reply CATEGORY COLOR Iackete & Coate Women Whit 7:56 PM Aug 23, 2019 Twitter Web Client](https://i.kym-cdn.com/photos/images/newsfeed/001/552/592/c39.png)
![Familiar @Tyger @ResisTyger Replying to @TomiLahren Didn't Tommy Hilfigger do this as a perfume called Freedom, in 1999?? Sure, did. May the lawyers come knocking. collogne & X TOMMY HILFIGER FREED OM ATAANANC O 6:47 PM Aug 24, 2019 Twitter for Android](https://i.kym-cdn.com/photos/images/newsfeed/001/552/593/5df.png)
![The Left #ShePersisted @RealDesAuburn The amount of disgusting comments, FROM WOMEN, is deafening! Apparently the left only believes in female empowerment when the woman is on the left-@TomiLahren girl how do l order these freedom leggings? Also, proud of you for continuing to do you! Padma Lakshmi @PadmaLakshmi Aug 23 Name this band: Show this thread FREEDOM BY TOMI LAHREN 12:13 PM Aug 24, 2019 Twitter for iPhone](https://i.kym-cdn.com/photos/images/newsfeed/001/552/595/2de.png)
Various Examples
![Said No One CALL YR REP (202) 224-3121 @DeniseFlores "Some have told me I'm too 'controversial' to have an athleisure line." @TomiLahren: Literally NO ONE has ever uttered those words, dingus 10:48 AM Aug 23, 2019 from McAllen, TX Twitter for iPhone](https://i.kym-cdn.com/photos/images/newsfeed/001/552/596/9ac.png)
![Imprison Ken Olin @kenolin1 Dear @TomiLahren - Is it true that your new American flag themed work out and conceal-carry line of clothing, 'Freedom', is made in China? Consider changing the name to Imprison 6:12 PM Aug 24, 2019 Twitter for iPhone](https://i.kym-cdn.com/photos/images/newsfeed/001/552/597/6bd.png)
![Yacht Scrody @scrody13 Replying to @hunterschwarz and @onlxn Nothing says "down with the liberal elites" like selling leisure suits from a yacht 10:52 AM Aug 23, 2019 Twitter Web App](https://i.kym-cdn.com/photos/images/newsfeed/001/552/599/613.png)
![Same Devin Nunes Cocaine Cow @EmmReef #Freedom by Tomi Lahren Translate Tweet 10:57 AM Aug 23, 2019 Twitter for Android](https://i.kym-cdn.com/photos/images/newsfeed/001/552/601/9a2.png)
![Deception Megan Sweet @MeganSweet57 Tomi Lahren just announced her new athleisure line "Freedom." Which means we're one step closer to a Sarah Huckabee Sanders smokey eyeshadow palette called "Deception" Deception By Sarah Huokabee Sanders 12:00 PM Aug 23, 2019 Twitter Web App](https://i.kym-cdn.com/photos/images/newsfeed/001/552/603/5a8.png)
![Same Energy Sharky @FailShark Same energy Esnal never misuse Rex Kwón Do all be a champion of freedom and justice FREEDOM BY TOMI LAH.REN www.alexoathleticacom 7,364 likes tomilahren Some have told me I'm too "controversial" to have an athleisure line, that conservatives should just stick to politics and Trump cheerleading. My response? Watch me. Introducing Freedom by Tomi Lahren by @alexoathletica full line available now. #TeamTomi # FreedombyTomiLahren #Alexo # athleisure 10:40 AM Aug 23, 2019 Twitter for Android](https://i.kym-cdn.com/photos/images/newsfeed/001/552/605/122.png)
Search Interest
External References
[1] AlexoAthletica – Freedom
[2] Twitter – AlexoAthletica
[3] Instagram – TomiLahren
[4] Twitter – RobynElyse
[5] Twitter – ResisTyger
[6] Twitter – RealDesAuburn
Recent Videos
There are no videos currently available.
Top Comments
Timey16
Aug 26, 2019 at 02:43PM EDT in reply to
Steve
Aug 26, 2019 at 12:05PM EDT