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Rajnikant vs. CID Jokes / RVCJ
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About
Rajnikant vs. CID Jokes refers to a Facebook page started by Shahid Ansari and Ankit Mor in 2010. The page has since turned into a multi-social network media company that rebranded to RVCJ in 2014. The original Facebook page is widely recognized as one of India's first popular gimmick meme pages and focussed primarily on jokes about South Indian action star Rajnikanth (akin to Chuck Norris), and then-popular Indian procedural drama CID. The page has since developed into one of India's biggest digital content creators spanning several social media networks and stand-alone website.
Background
Rajnikanth is a South Indian actor known for his roles in action movies. Over time, his fans have constructed a mythology around him and his characters akin to jokes made about American actor Chuck Norris's strength and formidability.[1] CID was an Indian procedural drama that ran from 1998 to 2018, and featured a cast of characters including lead detective ACP Pradyuman and a character named Daya who carried a proclivity toward breaking down doors.[2]
On October 10th, 2010, Facebook page Rajnikant vs. CID jokes uploaded their first meme, gathering an unknown number of reactions (seen below). The post was reuploaded on the page's eighth anniversary.[3]
Developments
On October 10th, 2013, the page posted a brief recap of their three years in action in a status update[4] gathering over 10,000 likes in nearly ten years (seen below). The post notes the original administrators and creators of the page, Ankit Mor[5] and Shahid Javed.[6] The post also notes that the page gathered about 20,000 followers by 2012, alongside 80,000 posts and 30,000 photos by 2013.
Around the year 2013, the Shahid and Ankit's team was joined by Piyush Dwivedi and Hardiek Kanteliya, who focussed on making memes about topics besides Rajnikanth and CID.[7] In 2014, the page launched its website with the help of Harpreet Bawja, and soon became a popular destination for Indian comedy and memes.[8] In 2016, the Facebook page received a verification check at over 10 million Facebook followers.
Following
In 2015, a year after converting into an independent digital media page with a stand-alone website, the brand began to diversify its social media by creating official pages on Instagram, Twitter, and YouTube. The first post[9] on @RVCJInsta was posted on March 9th, 2015, and has gathered 130 likes in nearly seven years (seen below). The page has gathered over 9.5 million Instagram followers in seven years as of December 2022.[10]
The company uploaded its first post to Twitter on September 30th, 2014,[11] where it has gathered over 560,000 followers in eight years as of December 2022.[12] The company uploaded its first YouTube video[13] to its official channel "RVCJ Media"[14] on February 25th, 2015, gathering over 190,000 views in seven years (seen below, left). On December 21st, 2018, the channel uploaded it's most popular YouTube video titled, "When U.P. Guy Meets MUMBAI Girl."[15] The post gathered over 13 million views in four years (seen below, right). The channel has gathered over 3.13 million followers in seven years as of December 2022.
Various Examples
Search Interest
External References
[1] Wikipedia – Rajnikanth
[3] Facebook – The RVCJ Media
[4]  Facebook – The RVCJ Media
[6] Facebook – Shahid Javed
[7] Quora – Yash Zawar
[8] Hindustan Times – First RVCJ Post Took 3 Minutes
[13] YouTube – Response Video Finally Mil Gaya Mauka!!
[14] YouTube – RVCJ Media
[15] YouTube – RVCJ Media
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