Lasso

Lasso

Part of a series on Facebook / Meta. [View Related Entries]

Updated Feb 07, 2019 at 01:57PM EST by Brad.

Added Nov 14, 2018 at 02:10PM EST by Matt.

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About

Lasso is a video sharing application similar to Musical.ly and TikTok. Created by Facebook The app allows users to make simple music videos, giving them a 15-second recording limit, editing tools and a list of background music to select.

History

On October 25th, 2018, TechCrunch[1] reported that Facebook would be releasing a TikTok competitor. According to the report, the product was developed by Facebook's video and watch teams, led by Brady Voss, who previously worked on Facebook's TV application.

Roughly three weeks later, on November 9th, Facebook released Lasso on the iOS and Android app stores. That day, Facebook product manager Bowen Pan tweeted, [2] "Today, my team launched Lasso (@lassovideos), a new video app that lets you create short, fun videos and share them with friends" (shown below).


Bowen Pan(潘博文) @bowenpan Today, my team launched Lasso (@lassovideos), a new video app that lets you create short, fun videos and share them with friends. Check it out on: OS App Store: goo.gl/S7yNvA Android Play Store: Lasso - short, fun videos Lasso makes it easy for anyone to create and share short videos with fun filters and effects. Follow creators, search hashtags, discover popular viral video trends a...

In a statement to the Verge,[3] Facebook said, "Lasso is a new standalone app for short-form, entertaining videos -- from comedy to beauty to fitness and more. We’re excited about the potential here, and we’ll be gathering feedback from people and creators."

Features

Much like TikTok, Lasso allows users to make short, 15-second videos. After signing in through their Facebook or Instagram account, users are greeted by the app's recommended videos. If they slide their finger across the screen to the left, users can browse "Today's Top Creators" and hashtags.

If users wish to record videos, they can choses the speed of their video and the music. When the user removes their finger from the record button, the video stops and the user can begin recording again from the last edit point.


3:46 PM @-q Ο 72%-... T-Mobile 3:46 PM 72%- RECOMMENDED RECOMMENDED RECO 40 40 ke It i B Psycho Post Malone en O over Demi! #flips wilkingsisters O adam О where'd my beanie go ? #lassogottalent n #throwback #diy #fitness orn #throwback #diy #fitness #cover gottalent #foodporn) #throwback

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