Power of a Haircut

Power of a Haircut

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About

Power of a Haircut is a series of videos where barbers show footage of a client before and after their haircut to demonstrate how much better they look after the haircut. As early as February 2024, the videos became the subject of parodies where a clip of a completely different person is shown after the pre-haircut clip.

Origin

In February 2024, a trend began spreading amongst barbers on TikTok where they post videos consisting of before and after clips of haircuts under the caption "the power of a haircut," meant to show how much better the person looks after getting their hair cut. The earliest known example was posted on February 6th, 2024 by TikTok[1] barber @qa.theartist, garnering over 20 million views in three months (shown below).

@qa.theartist Did i save his life? #taper #fluffyhair #hairtransformation #haircut ♬ act ii: date @ 8 – 4Batz

Spread

Later in February 2024, as "power of haircut" videos were further popularized on TikTok, some users began parodying the videos by taking the pre-haircut clips and adding a video of an unrelated person as the post-haircut clip. The earliest known viral example was posted by TikToker[2] @tamsruff on February 23rd, 2024, garnering over 32 million views in three months (shown below, left). On February 28th, TikToker[3] @choccymoneyshot posted a version of the meme that gained over 15 million views in three months (shown below, right).

@tamsruff

πŸ’€πŸ’€πŸ’€πŸ’€Power of a hair cutπŸ’€πŸ’€πŸ’€

♬ eredeti hang – hello__bozo

@choccymoneyshot Was bro saved? #hair #barbers ♬ This the hop off on my anthem – Choccy Money Shot 🫑


On April 16th, TikToker[4] @kfadez posted a video following the meme, garnering over 3.7 million views in a month (shown below, left). On May 8th, TikToker[5] @12pell posted a video poking fun at the genre of videos, garnering over 196,000 views in two days (shown below, right). On May 9th, X[6] user @weirddalle reposted a video of the meme trend, garnering over 47,000 likes in a day.

@kzfadez Power of a Haircut – #Barbertok #barber #oddlysatisfying #katybarber #besthoustonbarber #losangelesbarber #labarber #miamibarber #houstonbarber #katytx #cypressbarber #dallasbarbers ♬ original sound – Kzfadez

@12pell Who keeps seeing these videos on their feed? #barber #haircut #transformation ♬ original sound – 12PELL

Various Examples

@tamsruff

power of a haircut πŸ”₯πŸ”₯πŸ”₯

♬ eredeti hang – hello__bozo

@ej.831 The power of a haircut #barber#haircut#transformation#fyp#meme ♬ original sound – dg.everton.dgray

@montiztouch Did bro get saved..? #taper #hairtransformation #torontobarbers #texture #fringe #mew ♬ original sound – Monti

@lanarkshire911 The power of a haircut is crazy #fyp #glowup #greenfn #meme #haircut ♬ She Know What She Wanted (Jersey Club Remix Slowed) – Godard & Ziahfyah

Search Interest

External References

[1] TikTok – qa.theartist/

[2] TikTok – tamsruff

[3] TikTok – choccymoneyshot

[4] TikTok – kzfadez

[5] TikTok – 12pell

[6] X – weirddalle

Recent Videos 6 total

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