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U.S. Army E-Girl / Lunchbaglujan

Part of a series on Military Thirst Traps / Thirst Trap Propaganda. [View Related Entries]

Updated Oct 20, 2023 at 01:50PM EDT by Zach.

Added Oct 12, 2022 at 01:14PM EDT by Philipp.

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About

Lunchbaglujan, real name Hailey Lujan and commonly referred to as the U.S. Army E-girl, is an e-girl and a US army specialist who gained popularity on TikTok, 4chan and Twitter in late September 2022. Lunchbaglujan has described herself as a "psychological operations specialist" for the U.S. Army, which led to memes about Lujan herself possibly being a post-ironic psyop meant to recruit more people into the army.

Online History

Haylee Lujan, known as @haylujan on Instagram[1] and as @lunchbaglujan on TikTok,[2] made her first Instagram[3] post on May 19th, 2013, and her first TikTok[4] post on January 3rd, 2020. However, Lujan did not share posts about her serving in the United States Army until May 2022, when she started sharing videos of herself wearing the U.S. Army uniform to TikTok[5][6] (shown below, left and right).


https://www.tiktok.com/embed/v2/7100978574689160490
https://www.tiktok.com/embed/v2/7110631671271181614

Starting in September 2022, @lunchbaglujan posted multiple comedy and vlog TikToks about her service in the U.S. Army, also posting similar content to Instagram. For example, on September 6th, 2022, @lunchbaglujan posted[7] a video that gained over 1.7 million views and 376,300 likes in one month (shown below, left). On September 13th, 2022, @lunchbaglujan shared[8] a video that received over 558,700 views and 90,600 likes (shown below, right).


https://www.tiktok.com/embed/v2/7140294639411629358
https://www.tiktok.com/embed/v2/7142803424575294762

In Memes

On September 22nd, 2022, an anonymous 4chan user posted a still image from one of @lunchbaglujan's videos to 4chan's /k/[9] board, sparking a wave of interest towards the influencer among 4chan users (post shown below, left). On October 2nd, an anonymous user made another /k/[10] thread using a still image from another TikTok by @lunchbaglujan (shown below, right).


LUJAN US 3MiB, 545x875, IFVgf2.webm View Same Google ImgOps iqdb SauceNAO Anonymous Thu 22 Sep 2022 21:23:19 No.55290765 View Reply Original Report [181 / 24 / 123] Quoted By: >>55290796 >>55290908 >>55290935 >>55290972 >>55291015 >>55291017 >>55291220 >>55291363 >>55291661 >>55291814 >>55292089 >>55292150 >>55292157 >>55292342 >>55292394 >>55292424 >>55292503 >>55292585 >>55292626 >>55293645 >>55293778 >>55293901 >>55295874 >>55297527 >>55301088 >>55303839 >>55303877 >>55304929 >>55304997 >>55306641 >>55308044 >>55308555 >>55315057 >>55315370 >>55316324 >>55318505 >>55318535 >>55321149 >>55321190 Why don't armies just put a 120mm cannon on top of IFVs and call it a day? Tank armor are pretty much useless anyways since every other soldier is carrying a ATGM LUSAK 3MiB, 545x875, MRE2.webm View Same Google ImgOps iqdb SauceNAO Anonymous Sun 02 Oct 2022 16:22:25 No.55442186 View Reply Original Report Quoted By: >>55442254 >>55442306 >>55442316 >>55442341 >>55442352 >>55442372 >>55442405 >>55442514 >>55442648 >>55442700 >>55442845 >>55442921 >>55442954 >>55443283 >>55443359 >>55443386 >>55443398 >>55443630 >>55443809 >>55443874 >>55444236 >>55444778 >>55445568 >>55445573 >>55445587 >>55445599 >>55452101 >>55454967 >>55455037 >>55457282 >>55457361 >>55457504 >>55457627 >>55458851 >>55469965 >>55471894 >>55476066 >>55476922 >>55477871 >>55478318 >>55479447 >>55482490 >>55482940 >>55485237 >>55485493 >>55486151 >>55490236 >>55492848 >>55494404 >>55494846 >>55495195 >>55497073 >>55497101 >>55504738 Is it cringe to stockpile MREs? Which country's is unironically the best tasting? View Same Google ImgOps iqdb SauceNAO 1664601120233381m.jpg, 83KiB, 1024x652 Anonymous Sun 02 Oct 2022 16:25:18 No.55442254 Report Quoted By: >>55442564 >>55442690 >>55464323 >>55475035 >>55500437 >>55442186 [221 / 40 / 145] 00000000GAGGAGGAGAGA BOOGA Why is she is so cute bros ?

In October 2022, the first viral posts about @lunchbaglujan were made on Twitter. On October 10th, 2022, Twitter[11] user @kommandostore made a humorous video featuring @lunchbaglujan that gained over 209,000 views, 1,100 retweets and 8,800 likes in two days (shown below).

@lunchbaglujan has been compared to Israeli influencer @nataliafadeev, known as the IDF E-girl.[12]

Military Thirst Traps / Thirst Trap Propaganda

Military Thirst Traps / Thirst Trap Propaganda refers to social media posts made by a military or people serving in that military which seem to use physically attractive soldiers for propaganda purposes. These posts, sometimes called a "psy op" serve as positive publicity and possibly as a recruitment tool. Prominent examples have included posting associated with the American, Israeli, and Spanish militaries, among others. In the early 2020s, so-called "thirst trap propaganda" proliferated on TikTok, leading to discourse.

https://www.tiktok.com/embed/v2/7004906356901678337
https://www.tiktok.com/embed/v2/7288459651748728066


Search Interest

External References

[1] Instagram – @haylujan

[2] TikTok – @lunchbaglujan

[3] Instagram – @haylujan

[4] TikTok – @lunchbaglujan

[5] TikTok – @lunchbaglujan

[6] TikTok – @lunchbaglujan

[7] TikTok – @lunchbaglujan

[8] TikTok – @lunchbaglujan

[9] Desuarchive – /k/ Thread #55290765

[10] Desuarchive – /k/ Thread #55442186

[11] Twitter – @kommandostore

[12] Twitter – @vylpill

Recent Videos 5 total

Recent Images 9 total


Top Comments

Sumarios
Sumarios

I sincerely hope nobody thinks this isn't just a hollow recruitment ploy. This is basically a lower budget version of that Katy Perry music video where she breaks up with her boyfriend and joins the marines.

Everyone: "Higher base pay for servicemen?"
DOD: "Nah, sorry, best we can do is an e-girl who you'll never have a shot with anyway."

+12

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