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Updated Jan 16, 2019 at 10:23AM EST by Don.

Added Jan 17, 2018 at 02:01PM EST by Matt.

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#LeiaChallenge is a hashtag photo fad in which people attempt to recreate an image of Prince Leia Organa from the epic space opera Star Wars. In the photographs, people pose with a shroud over their nose and mouth to resemble the image of Leia.


The earliest known iteratin of the #LeiaChallenge was posted on January 16th, 2017 by Twitter [1] user @molly_the_tanz. She tweeted a picture of Leia next to a picture of herself making the same pose by covering her nose and mouth with a scarf and the caption "Why should Kylo Ren have all the fun with the #KyloRenchallenge? Let's start the #LeiaChallenge." The tweet (shown below) received more than 320 retweets and 1,600 likes in 24 hours.

Why should Kylo Ren have all the fun with the #KyloRenchallenge? Let's start the #LeiaChallenge


Shortly after the first post was made, people began replying to tweet with variations on the challenge. In most cases, participants would shroud the bottom of their face with a piece of fabric, but other times, people would use other coverings, such as a baby (shown below, left).

Here's my #LeiaChallenge #LeiaChallenge The #LeiaChallenge with infinity scarf!

That evening the media outlet Uproxx[2] covered the popularity of the #LeiaChallenge. Additionally, Twitter[3] published a Moments page to archive and showcase some of the most popular entries.

Various Examples

#LeiaChallenge im wearing three layers, 3 5 #LeiaChallenge complete with Disney flair. #LeiaChallenge
The #LeaChallenge is a good way to figure out if you need to do laundry. Btw, I do. Badly. 2uien 3: M CLAUDIA GR ice STAR WARS LEIA PRINCESS OF ALDERAAN #LeiaChallenge because this coat totally works for it #LeaChallenge I look like l'm smothering myself but whatevs

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