![Kendrick Lamar "Damn" Album Cover Kendrick Lamar "Damn" Album Cover](https://i.kym-cdn.com/entries/icons/mobile/000/022/708/1000x1000-999.jpg)
Kendrick Lamar "Damn" Album Cover
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About
Kendrick Lamar Damn Album Cover refers to the use of American rapper and musician Kendrick Lamar's Damn album cover for parody or as a reaction image.
Origin
On April 11th, 2017, rapper Kendrick Lamar tweeted[1] the cover artwork for his album Damn (shown below). The cover, featuring Lamar with his head down and eyes forward underneath the word "DAMN" in red serif typeface, received more than 162,000 retweets and 224,000 likes.
![Damn Cover cover and booklet of Kendrick Lamar's album Damn. of him with a serious expression on his face](https://i.kym-cdn.com/photos/images/newsfeed/001/242/825/d55.jpg)
Within minutes of Lamar's tweet, Twitter user @KonyChimel[2] tweeted a parody of cover, featuring professional wrestler Ron Simmons in his infamous "DAMN" shirt.
![VERY excited for the new Kendrick Lamar album! tory wilson @KonyChimel VERY excited for the new Kendrick Lamar album! DAMN](https://i.kym-cdn.com/photos/images/newsfeed/001/242/826/f17.jpg)
Spread
That day, Twitter user @TGTheTruth[3] posted the album cover under the caption "When you look at your checking account after a long weekend of bad decisions." The tweet received more than 11,600 retweets and 12,900 likes.
![When you look at your checking account after a long weekend of bad decisions. When you look at your checking account after a long weekend of bad decisions. DAMN](https://i.kym-cdn.com/photos/images/newsfeed/001/243/063/960.png)
Throughout the day, people used the album cover as a reaction image to various captions.
![when you finally decide to come to class and the professor says to clear your desk for the exam when you finally decide to come to class and the professor says to clear your desk for the exam DAMN](https://i.kym-cdn.com/photos/images/newsfeed/001/243/064/d36.png)
!["I'm pregnant....and I'm keeping it" "I'm pregnant....and I'm keeping it" DAMN](https://i.kym-cdn.com/photos/images/newsfeed/001/243/065/ddb.png)
Others also photoshopped the image to parody the cover.
![Country Kendrick Country kendrick](https://i.kym-cdn.com/photos/images/newsfeed/001/243/066/9fa.png)
![Kendrick announced his album title on the 1 year anniversary of the Damn Daniel video. Coincidence? Kendrick announced his album title on the 1 year anniversary of the Damn Daniel video Coincidence? DAMN DANIEL ANS PARENTAL ADVISORY EXPLICIT CONTENT](https://i.kym-cdn.com/photos/images/newsfeed/001/243/067/591.png)
Designer's Reaction to Criticism
That day, the album cover's designer, Vlad Sepetov, responded to the reaction to the cover in a series of tweets.[5] He said:
"Already seeing a lot of discussion about the cover and I’m really excited about it. It’s interesting to see people talk about ‘bad’ design but I’m incredibly proud of this cover. I sort of bucked a lot of what my teachers taught me. I wanted to make something loud and abrasive and maybe some won’t see that, but I’m glad that [Kendrick’s manager] Dave [Free] and Dot saw the value in making something that didn’t fit the mold. Just given the bare bones we fleshed something out that has a lot of people talking. It’s not uber political like TPAB [To Pimp A Butterfly] but it has energy IMO.”
![already seeing a lot of discussion about the cover. and i'm really excited about it. it's interesting to see people talk abou Vlad Sepetov @VSepetov Apr 11 already seeing a lot of discussion about the cover. and i'm really excited about it. it's interesting to see people talk about "bad" design わ11 6598 Vlad Sepetov @VSepetov Apr 11 but i'm incredibly proud of this cover. i sort of bucked a lot of what my teachers taught me. i wanted to make something loud and abrasive 56 102 Vlad Sepetov @VSepetov Apr 11 and maybe some won't see that, but i'm glad that dave and dot saw the value in making something that didn't fit the mold 3 36 69 Vlad Sepetov @VSepetov Apr 11 just given the bare bones we fleshed something out that has a lot of people talking. it's not uber political like tpab but it has energy imo 8 32 56 Vlad Sepetov @VSepetov FYI I didn't create Kendrick DAMN. cover, the little homies did. For those taking my tweets out of context, l helped the vision that's all](https://i.kym-cdn.com/photos/images/newsfeed/001/243/070/080.jpg)
News Media Coverage
Several news media outlets covered the album cover parodies, including Billboard,[4] MTV,[6] Complex,[7] NME,[8] and more.
Notable Examples
![Chicken Freezer DAMN IFORGOT TO TAKE CHICKEN OUTTHE PARENTAL FREEZER ADVISORY EXPLICIT CONTENT](https://i.kym-cdn.com/photos/images/newsfeed/001/243/075/5b0.jpg)
![Kendrick's full album title Kendrick's full album title DAMN IFORGOT TO PUT TRAVIS SGOTT ON THIS ALBUM PARENTAL ADVISORY EXPLICIT CONTENT](https://i.kym-cdn.com/photos/images/newsfeed/001/243/076/658.png)
![Guy Damn DAMN PARENTAL ADVISORY EXPLICIT CONTENT](https://i.kym-cdn.com/photos/images/newsfeed/001/243/078/d05.png)
![Damn Daniel DAMN BLO DN Y A ELEMEN FEE RIHANN LOYALTY. FT PRI HUMBL L U LOV FT. U FEA GO KWORT xxx。 DU TDE Al H DANIEL](https://i.kym-cdn.com/photos/images/newsfeed/001/243/079/6fe.jpeg)
![Number 1 meme for April will be slapping the Kendrick "DAMN." font on everything first submission for the zero chill internet Number 1 meme for April will be slapping the Kendrick "DAMN." font on everything first submission for the zero chill internet DAMN](https://i.kym-cdn.com/photos/images/newsfeed/001/243/080/218.png)
![Ice Cream Machine Down "The ice cream machine down" DAMN](https://i.kym-cdn.com/photos/images/newsfeed/001/243/081/199.png)
Search Interest
External References
[1] Twitter – @kendricklamar's Tweet
[2] Twitter – @KonyChimel's Tweet
[3] Twitter – @TGTheTruth's Tweet
[4] Billboard – Best Memes Inspired by Kendrick Lamar's New 'DAMN.' Album Cover
[5] Twitter (via Wayback Machine) – @VSepetov's Tweet
[6] MTV – Kendrick Lamar’s Album Designer Defends His ‘Abrasive’ Cover
[7] Complex – Kendrick Lamar's 'DAMN.' Cover Art Inspires Conspiracy Theories, Fire Memes
[8] NME – Kendrick Lamar’s ‘DAMN.’ Album Cover Is A Miserable, Relatable Meme Now
Top Comments
Farm Zombie
Apr 12, 2017 at 09:03PM EDT
Nedhitis
Apr 13, 2017 at 01:16PM EDT