Madonna missing after throwing a pair of underwear, implying that she's gay.

If I Miss, I'm Gay

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About

If I Miss, I'm Gay refers to a trend on TikTok where users throw something at a basket or target and intentionally miss under the caption "If I miss, I'm gay," often followed by them doing something perceivably gay. The word "gay" is sometimes replaced with another word, like "slay" or "chill" depending on the context of the joke. The trend was popularized on TikTok in September 2022 and gained significant virality when Madonna participated in it that October, seemingly revealing that she was a member of the LGBTQ+ community to many TikTokers for the first time despite her fans already knowing she was bisexual for years.

Origin

If I Miss This Though I'm Gay As Hell

Around April 1st, 2021, a video went viral on TikTok where a man says in a slurring voice that if he misses a dart throw, he's gay. He then misses the dart throw. The original video has been deleted from TikTok, but was reuploaded to YouTube that day, garnering over 100,000 views in a year (shown below, left). The original sound became notably popular on TikTok that year in videos where users miss at throwing something at a target (compilation shown below, right).



If I Miss, I'm Gay Trend

On September 19th, 2022, TikToker[1] @live_laugh_luis posted a video captioned, "If I miss, I'm gay." In the video, he throws a ball of paper at a trash can but misses. He then nods and walks away from the camera in a way that's stereotypical of how a gay man might dramatically walk, garnering over 8 million views in a month (shown below).


https://www.tiktok.com/embed/v2/7145238020298427690

Spread

The trend became popular throughout September and early October 2022. In some videos, the word "gay" is replaced with "slay." For example, on September 21st, TikToker[2] Bryce Hall posted a video doing the trend, garnering over 12 million views in two weeks (shown below, left). On October 7th, TikToker[3] @twistedpennywise posted a video doing the trend, garnering over 4.5 million views in four days (shown below, right).


https://www.tiktok.com/embed/v2/7145937503789255982
https://www.tiktok.com/embed/v2/7151764401819749678

Madonna's "If I Miss, I'm Gay" Video

On October 10th, 2022, pop artist Madonna posted a video to TikTok[4] participating in the trend. In the video, she throws a pink pair of underwear at a trash can and misses, then flourishes her hand, garnering over 25.8 million views in a day (shown below).


https://www.tiktok.com/embed/v2/7152605555830426923

Despite Madonna openly discussing (but never officially labeling) her bisexuality since the early 90s,[5] many TikTokers who viewed the TikTok thought Madonna's post was a coming-out video. Some of the top comments at the time of writing read, "Her PR team is freaking out rn," "Did Madonna just come out? And I’m witnessing it in real time??" and "Coming out at 64?" Other top comments share that Madonna has been believed to be bisexual for years (examples shown below). The story was reported on by numerous media outlets on October 11th, including People,[6] CNN[7] and CTV News.[8]


Mal Lynne Madonna has been an out bisexual for literally decades my dudes 1d ago Reply View more replies (106) Lacraig13 Did Madonna just come out? And I'm witnessing it in real time?? 1d ago Reply View more replies (81) ✓ 50.3K 31.5K antrea60 Coming out at 64? 1d ago Reply Finlay i don't think you know much about madonna. z 1d ago Reply 11.9K 1116

Various Examples


https://www.tiktok.com/embed/v2/7151593904905751854
https://www.tiktok.com/embed/v2/7148202784788106539
https://www.tiktok.com/embed/v2/7152218986367880494
https://www.tiktok.com/embed/v2/7149348882055597358

Search Interest

External References

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