#FirstTimeISawMe
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About
#FirstTimeISawMe refers to a diversity and representation awareness campaign started by Netflix, which collects stories, interviews and tweets about the first time people of color saw actors and characters they related to in popular culture.
Origin
On August 1st, 2017, Netflix launched a campaign about diversity and representation called "First Time I Saw Me" or "#FirstTimeISawMe." The purpose of the campaign is to raise awareness about the representation of people of color in popular entertainment, and to do that, Netflix interviewed to directors, writers, creators, actors and fans of color to tell their story of the first time they related to someone on TV or in the movies.
The first video featured on Netflix's Facebook[1] page featured Krissy, who points to the Netflix series One Day at a Time as a realistic and positive representation of Latino and Cuban culture (video below).
Spread
Throughout the day, Netflix continued to share videos on various channels. Two of the videos that received the most attention featured directors Ava DuVernay and Spike Lee (videos below). In their respective videos, the two discussed the importance of having control of images on screen and how that opens up larger discussions about race in society, by allowing people of color to be portrayed in different ways and being able to make those decisions.
One of the most popular posts from the campaign came from the Twitter[7] account for Black Girl Nerds. They wrote, "BGN had an amazing chance to collaborate with @netflix for #FirstTimeISawMe, where we chat about the first time we saw ourselves in media." The tweet (shown below) received more than 920 retweets and 2,100 likes in 24 hours.
BGN had an amazing chance to collaborate with
netflix</a> for <a href="https://twitter.com/hashtag/FirstTimeISawMe?src=hash">#FirstTimeISawMe</a>, where we chat about the first time we saw ourselves in media. <a href="https://t.co/Y0nAApQ6tO">pic.twitter.com/Y0nAApQ6tO</a></p>— Black Girl Nerds (BlackGirlNerds) August 1, 2017
Fans of the website also began tweeting. Throughout the day, people on Twitter shared their stories on Twitter, posting pictures of the first characters or actors that made them feel represented in popular culture.
Several news outlets covered the campaign including Entertainment Weekly,[2] Mashable,[3] The Daily Dot,[4] Elite Daily,[5] Indiewire[6] and more.
Various Examples
Search Interest
External References
[1] Facebook โ Netflix's Post
[2] Entertainment Weekly โ Ava DuVernay, Spike Lee, more talk representation for powerful new Netflix campaign
[3] Mashable โ Netflix launches #FirstTimeISawMe to powerfully share why representation matters
[4] The Daily Dot โ #FirstTimeISawMe proves that media representation for women of color is still lacking
[5] Elite Daily โ People Of Color Are Sharing The First Time They Saw Themselves In Media
[6] Indiewire โ Spike Lee and Ava DuVernay Remember the First Time They Saw Black Characters They Identified With -- Watch
[7] Twitter โ @BlackGirlNerds' Twitter
Recent Videos
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Top Comments
LittleChiveOfFuckery Cebolinhadaputalia
Aug 02, 2017 at 08:06PM EDT
Swift
Aug 02, 2017 at 08:19PM EDT