Chipotle Customer Refusal Controversy

Chipotle Customer Refusal Controversy

Updated Nov 19, 2018 at 01:31PM EST by Matt.

Added Nov 19, 2018 at 12:46PM EST by Matt.

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Overview

Chipotle Customer Refusal Controversy refers to an incident at a Minnesota Chipotle restaurant, where in which a viral video shows several African American customers being refused service by a Chipotle manager who claims the customers had stolen food in the past. The customers in the video denied the accusations and called the manager's actions racist. Chipotle later fired the manager; however, after a number of tweets by one of the customers validated the manager's claims re-surfaced, Chipotle announced that they may be reconsidering her termination.

Background

On November 16th, 2018, Twitter [1] user @Masudaliii posted a series of videos in which he and four other black customers being asked to pay upfront for food, rather than Chipotle's usual process of providing service and then asking the customer to pay. The captioned video, "Can a group of young well established African American get a bite to eat after a long workout session. @ChipotleTweets??" The initial post received more than 31,000 retweets, 72,000 likes and 7 million views (mirror below).



Development

That day, Chipotle's official Twitter[2] account tweeted at Masudaliii. They said, "Masudaliii what happened here is not how our employees should treat our customers. We are committed to treating all of our guests fairly and with respect. The manager has been terminated and the restaurant has been retrained so this doesn’t happen again. We'll be back in touch." The tweet received more than 1,800 retweets and 11,000 likes in three days (shown below).


Chipotle @ChipotleTweets Replying to @Masudalii @masudali what happened here is not how our employees should treat our customers. We are committed to treating all of our guests fairly and with respect. The manager has been terminated and the restaurant has been retrained so this doesn t happen again. We'll be back in touch.


Two days later, Twitter[3] user @BenjaminEnfield tweeted, "Let’s not forget these dudes are KNOWN for dine & dash before y’all go racial about this…." The tweet received more than 1,600 retweets and 5,000 likes in 24 hours (shown below, left). @BenjaminEnfield proceeded to post since-deleted tweets by @Masudaliii boasting about dining and dashing (examples below, center and right).


24/7 HipHop News @BenjaminEnfield FOR THE CULTURE Let's not forget these dudes are KNOWN for dine & dash before y'all go racial about this.... Masud Ali 2:20 7.07M views l more reply all Verizon令 8:53 AM 99% . 1h Tweet Replying to C leTweets and @qdoba Masud Ali ← Tweet @Masudalii @ㆆ @// aye man l think chipotle catchin uptous farm叠叠should we change locations and yooodoo what should we do about the other thang Dine and dash is forever interesting I caught myself taking the chipotle tabasco sauce the other day lol not because I needed it but because it felt so natural to me. 11.06 PM 07 Jul 18 from St Paul, MN 1 Like ti 1 7. 1h Replying to C @qdoba 8:52 AM 100% Verizon 8:52 AM Crin/Traf Mandatory CR-THEFT. Masud AliMasudai.3/28/15 @ahmedinthecut nearest one to us l change it up then 02/23/1997 Dakota West St. Pau MOVABLE PROP NO ALL MASUD OMAR 11042015 CrevTral Non-Mand Driving ater suspension Convicted Conviction deaned a Petty Minn. R. Crim P 23.02 Trafic Regulation Driver Dismissed Must Carry Proof of Insurance when Operating Masud Ali@ Big Dawg @ahmedinthecut-3/28/15 @1Reyez1 I'm down for anything I'm eating for freeeee CrinvTrat Non Mand DRIVING AFTER Conviction deamed a Pey Minn. R. Crim. P Dismissed 23.02 hmedinthecut if you a real ass ga we finna goto Applebees and t as much as we can and tip the e lady 20cents and walk the f--- NO INSURANCE OWNER Masud Ali @Masudal 3/28/15 @ahmedinthecut it's on the house br ALI MASUD OMAR 03242016 Crinvtraf Non-Mand PARK WHERE SIGNS Ramsey CrminalTralfic Petty Downtown Closed Convicted ofa Petty ALI, MASUD 02/23/1997 OMAR 04/04 2016 Ramsey Grminal/Trafic Petty Downtown Under Cout Arsdiction payment required Convicted of a Pety ALL MASUD OMAR 0S0 2016 CrnvTral Mandatory Thet Aggregatingi (Over Convicted Dekota-Hastnge CrimineTraficPety Under Cout Jrisdiction $1,000 up to $5.000) Aisha @aishaxkeys 3/28/15 @1Reyez1 @ahmedinthecut I'm kind Conviction deaned a Grom M.S. 609 13 Convicted oPett 8/15, 1:06 AM hungry too ALL MASUD OMAR 05/05/2016 ri/Tral Non-Mand Trafic- Speedng-Exceed Convicted Limt 75/55 ALIL MASUD OMAR 1103/2016 GrinvTrat Non-Mand PARK WHERE SIGNS Convicted Rambay Criminal/Traffic Patty Downtoum Undsr Court Jursdiction PROBIT Convicted of a Patly Masud Al" Masudaliii. 3/28/15 @aadann @ahmedinthecut we eatin good wlh just ket me handle the talki yall juat eat ALL MASUD OMAR 12102016 CrimvTral Non-MandSnow emergency parking Cowictod Big Dawg @ahmedinthecut 3/28/15 Replying to @Masudalii @1Reyez1 I did that before which one tho Convicted o a Pelty ALL MASUD OMAR 01/072018 Crimvtral Non-Mand DL-DRIVING AFTER Convicted of a Petty Masud Ali@Masudalii.3/28/15 Aisha @aishaxkeys 3/28/15 @1Reyez1 @ahmedinthecut I'm a pu eet your reply Tweet your reply

Following the posts, Chipotle responded to the tweets. They wrote, "Our actions were based on the facts known to us immediately after the incident. We now have additional information which needs to be investigated further. We want to do the right thing, so after further investigation, we’ll re-train and re-hire if the facts warrant it." The tweet received more than 450 retweets and 3,200 likes in 24 hours (shown below).


Chipotle @Chipotle Tweets Replying to @BenjaminEnfield Our actions were based on the facts known to us immediately after the incident. We now have additional information which needs to be investigated further. We want to do the right thing, so after further investigation, we'll re-train and re-hire if the facts warrant it.

Media Coverage

Several media outlets covered the story, including the Miami Herald,[4] Business Insider,[5] HuffPost,[6] Fox News[7] and more.

Search Interest

External References

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Top Comments

poochyena
poochyena

>Our actions were based on the facts known to us immediately after the incident. We now have additional information which needs to be investigated further.

So, "actions first, investigate later". Wow, what a policy that is.

+46
vest816
vest816

I hate this headline so much.

They're still focusing on the fact that she refused to serve the people because they were black, even though she refused to serve them because she knew they don't pay for their food. The Huffington Post knows this and states this later in the article, but leading like this is goading your readership (being HuffPo, the gullible nitwits who remain at this point) into a particular narrative that they're pushing.

Headlines like this show that the media isn't at all interested in THE truth. Only THEIR truth.

+36

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