Disproportionate Teddy Bear

Disproportionate Teddy Bear

Updated Nov 13, 2017 at 02:34PM EST by Matt.

Added Nov 13, 2017 at 02:14PM EST by Matt.

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Disporportionate Teddy Bear refers to the Joyfay Giant Teddy Bear, a 6-foot-tall stuffed bear sold on the retail website Amazon.com notable for its bad reviews regarding the length of its legs, which is not immediately apparent from the product's Amazon description.


The Disproportionate Teddy Bear is produced by the by Joyfay, a company owned by four scientists looking to supplement their income in their respective PhD programs. The bears legs were made longer to save on shipping costs and qualify for Amazon Prime shipping.

The first review of the bear was posted by Amazon[1] user ENVYMMMA_Riely on February 22nd, 2012, who wrote:

"It was a great gift for my wife on Valentines Day! Comes in a smaller box then you would think. It does expand after you open it. It did have a small hole in it knee that I had to fix. I was a little sad about that. But over all it is a great big bear all of 6'5" if not more! It is not overly wide and has long legs."


On Nobember 9th, 2017, Twitter [2] user @cooltonedcutie posteda. series of reviews of the bear, which complained about the length of the legs. They captioned the post "i can't handle this." The post (shown below) received more than 100,000 retweets and 243,000 likes in less than four days.

i can't handle this Customer images *☆☆☆☆'was expecting a the bear to be huge because y Amazon Customer on February 12, 2016 expecting a bear to be becase n 6.5 ft right? No. aul of its height from its legs and the legs are longer than its upper body *☆☆☆☆ Legs are owed By Savannah on lanary 29, 2016 Hideousl The legs are e 4 feet long making the Day and r more proportional bea Valentine have rather had . mean th"," even cute 轩19.00 Save $9.01 (896) & Free Shipping Only 5 left in stock - order soon. Get it as soon as Nov. 16- 20 when you choose Standard Shipping at checkout.

The following day, Gizmodo[3] published an interview with creators of the bear, who defended their choice to make the bear's legs long. In addition to saving on shipping costs, the bears fir the proportions of adults, which the creators presume will make it sell better with older customers. Nikola Matic, co-founder of Joyfay, explained:

"Dig deep down and think, 'Why is it that anybody buys teddy bears?' There are some answers and they’re quite profound. One of the reasons why people buy teddy bears is because the proportions of the arms and torso and legs are that of a baby. And it’s kind of innate to children to like those kind of proportions. And it’s kind of cute to us. It’s like an axiom: Everybody finds babies to be cute. So normal teddy bears, they maintain these kind of proportions… But in the real world, if you had babies that were that big, they could not walk and they couldn’t hold their head."

Several media outlets also covered the popularity of the Teddy Bear, including Teen Vogue[4] and Boing Boing.[5]

Various Examples

AnnPOLAR BEARS ARE THE BEST By swtrbl555 on Nov 10, 2017 Found this on another site for way cheap and since my boyfriend knows polar bears are the greatest animal in the world (That's a fact) he surprised me with it. Bear is ridiculously soft, like I find myself absentmindedly petting it or thinking it's one of my cats when I brush against it. Yes the legs are absurdly long but it works because my infant can crawl on them and l don't worry about it falling over. The color is a very solid white and the bow is a muted tanish white with red and green plaid stripes. Was this review helpful? Helpful (8 Not helpful (0) Joyfay Giant Teddy Bear 78"(6.5 Feet) White I was expecting a the bear to be huge because. By Amazon Customer on Feb 12, 2016 I was expecting a the bear to be huge because it's 6.5 ft right? No, all of its height is from its legs and the legs are longer than its upper body. Ayyy follow me on twitter Michael_ryann88 Was this review helpful? Helpful (262 Not helpful (3) Images in this review Joyfay Giant Teddy Bear 78"(6.5 Feet) White ☆ Legs are awful. By Savannah on Jan 29, 2016 Hideous! The legs are like 4 feet long making the bear look like a creepy gumby thing. I got this for Valentine's Day and would have rather had a cheaper more proportional bear... mean this isn't even cute. Was this review helpful? Helpful (122) Not helpful (4) Images in this review

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