Bluemoji depicting two images of a blue emoji covering its face and then eating a cookie.

Blue Emoji

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Updated Oct 27, 2023 at 02:45PM EDT by Zach.

Added Apr 26, 2022 at 08:00PM EDT by Philipp.

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Related Explainer: What's The 'Blue Emoji' Meme? The Viral Emoticon And Reaction Image Explained


Blue Emoji or Bluemoji is a custom set of stickers that consists of several dozen detailed blue-colored emoji. Starting in early 2021, emoji from the sticker pack achieved virality online as reaction images and as source material for memes, with the emoji eating a cookie and the emoji stifling a laugh with its hand gaining particular prevalence.


Prior to January 13th, 2015, an unknown user uploaded a collection of 79 detailed purple stickers (shown below). The emoji saw use on Twitter,[9] Instagram[10] and other social media platforms in 2015.

Between February 1st and February 13th, 2016, the custom emoji website Symbols & Emoticons[1] reuploaded the stickers, now recolored blue, for further use on Facebook. Many of the emoji in the sticker pack achieved notable virality on the website. For example, the Cookie Muncher emoji received[2] over 1,000 reactions (shown below, left), the Uncomfortable Smile emoji accumulated[3] over 1,100 reactions (shown below, center), while the Holding It In emoji (shown below, right) gained[4] over 1,200 reactions in six years.


On October 5th, 2016, Kaushik Godhani used the emoji to create a sticker pack for iMessage, which was later removed from the App Store.[5] The sticker pack was again uploaded to[6] by user txxnjirc. Additionally, multiple reuploads of the emoji were made on Pinterest[7][8] and other websites.

The Cookie Mucher emoji first gained virality as a reaction on Twitter where it was used to express awkwardness since at least February 2021. On February 13th, 2021, Twitter[11] account @reactjpg archived the reaction image (shown below, left; example of use shown below, center). On February 23rd, 2021, iFunny[12] user DiagnisedCancerPatient posted the first viral meme based on a Bluemoji, a "Spreading Misinformation" meme that gained over 1,400 smiles in one year (shown below, right).

reactions ... @reactjpg blue emoji eating cookie 12:33 AM · Feb 13, 2021 · Twitter for iPhone barbe ofmd era @lwtfrenchie what. brandon @brandon_severs · Aug 12, 2021 Replying to @livy_rose_y and @JJPOPESCARTERO truth be told i spent days trying to get inside liam's head for the finale to be told truthfully 3:00 AM · Aug 12, 2021 · Twitter for iPhone When I purposefully spread misinformation over the internet

Through 2021, Bluemoji, particularly Cookie Muncher and Holding It In gained viral spread as reactions on social media and as source material for image captions, also being used on TikTok. For example, on December 5th, 2021, TikToker[13] @reap3r.mall0w posted a video in which they used the emoji as reactions, with the TikTok gaining over 15,400 likes in five months (shown below, left). On January 3rd, 2022, TikToker[14] @chalkmealbedo posted a video that gained over 75,400 likes in four months (shown below, center).

The emoji saw further use in memes across all major platforms in early 2022.

Various Examples

moved!! @timekeepermeow IM OBSESSED WITH THESE BLUE EMOJI THINGS THEYRE SO F------ FUNNY FOR NO REASON 1:47 PM · Aug 29, 2021 · Twitter for iPhone Cookie Run: Kingdom @CRKingdomEN · Oct 27, 2021 Greetings from the Kingdom team! Unfortunately, our maintenance must take more time than we initially planned. We are very sorry about this and will do our best to finish it within the extra time! Extended Schedule - October 28, 06:00 – 13:00 (GMT+9) 501 27 1,540 5,762 finn O @lvrfinn · Oct 27, 2021 I'm expecting 10000 gems for this. Or I will eat all of my cookies istg 27 17 672 ! NICK ! @SpiritSotherTao Replying to @lvrfinn and @CRKingdomEN Me if I don't see 5 multi pulls in my mail after maintenance 9:05 PM · Oct 27, 2021 · Twitter for Android ww You think we should Yes replace wojaks with bluemojis?
Whén I purposefully spread holiday cheer over the internet me charging my brimstone laser oh you hate me? so enemies to lovers?


Search Interest

External References

[1] Symbols & Emoticons – Big Grin

[2] Symbols & Emoticons – Cookie Muncher

[3] Symbols & Emoticons – Holding It In

[4] Symbols & Emoticons – Uncomfortable Smile

[5] AppAdvice – Blue Emoji Sticker Pack for iMessage

[6] – blue emoji

[7] Pinterest – Furious

[8] Pinterest – Sunglasses Smiley

[9] Twitter – @LeonieSchmidt10

[10] Instagram – ayna.balghinimaeva

[11] Twitter – @reactjpg

[12] iFunny – DiagnosedCancerPatient

[13] TikTok – @reap3r.mall0w

[14] TikTok – @chalkmealbedo

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