Simples
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In 2008 CompareTheMarket.Com started running a series of adverts with a meerkat complaining that it's website comparethemeerkat.com was getting confused with comparethemarket.com.
With flip chart and pointer he explains it all and finishes with the tag line Simples!!
This is now turning up more and more in posts as a tag line for anything that has to be explained.
Simples.
Compare the Meerkat advert.
Remix.
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