Beavo

About

Beavo, also known as Beavisbrandon or Brandon Beavis, is a British TikTok influencer most known for his eating videos which gained meme attention because Beavo seems to not chew his food and instead swallowed it whole while gulping. In all his eating videos, he said his catchphrases "Dinna" (Dinner) and "Big ups" which became associated with his brand. Memes about Beavo were aided by the mass perception of British food being weird, evident in trends like Britsh Chinese Food and Full English Breakfast memes. Beavo largely went viral in late 2023, peaking in relevancy and cross-platform spread to Twitter / X in December 2023. Beavo also went viral when he met up with M Dot R (the white Jamaican "big bomboclaat" guy), singing his song "Turn Red."

Background

Beavo's real name is Brandon Beavis per his Instagram^[1] page. He's seemingly from Essex, United Kingdom per his Twitter / X^[2] bio. Before his internet fame, Beavis seemed to be a professional poker player, landing a spot in the 2019 Genting Poker Series as evident in Instagram^[3] posts from that time.

Online History

Beavo's online presence started on May 26th, 2018, when he posted his first Instagram^[4] photo, receiving 112 likes in five years. Despite a 2018 origin, Beavo didn't go largely viral until his TikTok presence which started with his first TikTok^[5] video, uploaded on November 14th, 2022, gaining over 9,300 plays in one year (shown below, left).

Beavo's first viral video was a TikTok^[6] posted on December 22nd, 2022, gaining roughly 879,800 plays and 39,000 likes in a year (shown below, right).

Soon after, in December 2022, Beavo's TikTok^[7] videos earned over 1 million plays. This continued in 2023, evident in a TikTok^[8] shared on February 23rd, 2023, which gained over 3.6 million plays and 137,200 likes in 10 months (shown below, left).

On September 23rd, 2023, Beavo posted his first ever "Dinner with Beavo" TikTok,^[9] which started his habit of eating on camera. The series then became his primary form of viral content in late 2023, evident in an eating TikTok^[10] he shared on October 22nd, 2023, which received over 5.3 million plays and 237,400 likes in two months (shown below, right).

Beavo Not Chewing

As early as a TikTok^[11] shared on October 1st, 2023, commenters started to joke about Beavo not chewing his food when eating. For instance, on his October 22nd TikTok,^[10] top comments read, "Big up not choking" and "big up not chewing" (shown below).

As the concept became well-known, TikTokers started reposting his videos and adding text captions that mentioned him not chewing. An early example was posted by TikToker^[12] @beavosmeals on November 1st, 2023, gaining over 139,400 plays and 2,000 likes in one month (shown below, left).

On November 14th, 2023, TikToker^[13] @scubamike444 impersonated Beavo and parodied his videos, gaining over 4.9 million plays and 415,000 likes in one month (shown below, right).

Videos of Beavo not chewing became increasingly viral on TikTok^[14] in December 2023. In turn, the videos were reposted to other social media sites. For instance, on December 11th, 2023, X^[15] user @Memeulous posted a Beavo eating video, captioning it, "In tears this is the funniest thing I’ve ever seen whys he only chewed that roast potato once before inhaling it," gaining over 2.7 million views and 13,000 likes in four days (shown below).

In tears this is the funniest thing I’ve ever seen whys he only chewed that roast potato once before inhaling it pic.twitter.com/yQA0GJl8JS

— Memeulous (@Memeulous) December 11, 2023

Collab With M Dot R

On December 14th, 2023, Beavo posted a TikTok^[16] in which he was with white Jamaican dancehall rapper M Dot R singing his song "Turn Red." The video gained over 466,300 plays and 40,200 likes in one day (shown below, left). Also on December 14th, M Dot R posted a TikTok^[17] with Beavo and fellow British TikToker^[18] Isaac H.P, gaining over 6.2 million plays and 809,700 likes in a day (shown below, right).

Also, in a photo slideshow posted by TikToker^[19] @incogwhydee on December 14th, 2023, Beavo, M Dot R and Isaac H.P were seen with the Chavra guys who made the Charva Song popular, gaining over 2.9 million plays and 467,400 likes in a day (shown below).

Following

By December 15th, 2023, Beavo had amassed roughly 22,800 followers on Instagram^[1] and roughly 489,100 followers on TikTok.^[20]

Search Interest

External References