TikTok vs. YouTube Rating Drop

Overview

TikTok vs. YouTube Rating Drop refers to an online attack waged on TikTokers by YouTubers in India. The deletion of a YouTube video by Indian comedian Carry Minati, which primarily roasted popular TikToker Amir Siddiqui, caused many fans of Minati to uninstall TikTok and give the app a poor rating in May 2020. The rating dropped significantly overnight and the hashtag #justiceforcarry to trend on Twitter.

Background

On May 8th, 2020, Carry Minati uploaded a video in which he roasts TikTokers, primarily popular TikToker Amir Siddiqui.^[8] According to RepublicWorld,^[1] "the video, which was essentially a roast of TikTok stars, had managed to cross over 70 million views on the platform and quickly became the most liked non-musical Indian YouTube video." The video (since deleted) was reuploaded by Dev Kumar Vlogs and gained over 1.4 million views and 153,000 likes in a day (also deleted within a day).

Developments

Carry Minati's video was taken down shortly after is was uploaded for "violating YouTube’s terms of service after it was widely reported by the community with a number of users calling out the queerphobic slurs used in the video" according to RepublicWorld.^[1] On May 15th, 2020, Twitter users began commenting on the fact that Minati's video was removed. Twitter user @Robinsharma91^[4] tweeted a meme captioned, "Carry released video in favor of YouTube and it got deleted. #justiceforcarry #carryminatitiktokroast #carryminati" (shown below, left). The tweet garnered over 650 likes in three days. That same day, Carry Minati posted a statement to Instagram^[5] thanking his followers for their support (shown below, right). The post received over 2.7 million likes in three days.

In response to the video being taken down many Carry Minati followers began giving TikTok poor ratings causing its rating to drop for 4.5 stars to 3.6 stars overnight. On May 17th, Redditors began posting memes regarding the rating drop. Redditor Afjal-Ansar1 posted an image to r/memes^[6] that gained over 14,000 points (92% upvoted) in a day (shown below, left). That same day, Redditor YagamiDwight posted another meme to r/memes^[7] which accumulated over 57,600 points (94% upvoted) in a day (shown below, right).

Many English-speakers were confused about the rating drop and posted queries to r/OutoftheLoop^[2] and Quora.^[3] That day, CarryMinati posted another YouTube video voicing his frustration and sadness over his deleted video (shown below). The video garnered over 30.8 million views and 6.1 million likes in a day.

Various Examples

Search Interest

External References