James Charles and Charli D'Amelio hugging in front of graffiti

Larri Merritt's Hype House Birthday Party

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Overview

Larri Merritt's Hype House Birthday Party refers to a party thrown at the influencer house, hype house in late July 2020 during the coronavirus pandemic for TikToker Larri Merritt's 22nd birthday. The party hosted a number of unmasked influencers such as James Charles, Nikita Dragun, Charli D'Amelio and Tana Mongeau. The party drew criticism online for not abiding by social distancing recommendations during the pandemic and caused many of the influencers in attendance to apologize.

Background

On July 22nd, 2020, TikToker Larri Merritt or Larray was thrown a birthday party at the hype house which was featured in various influencer's Instagram stories. That day, Twitter user and YouTuber @tyleroakley[1] tweeted, "hi @jamescharles @NikitaDragun @tanamongeau @larrayxo @charlidamelio @dixiedamelio & any others who have been partying in large groups – please consider social distancing, mask wearing, & using your huge platforms to encourage responsibility during a worldwide pandemic" (shown below, left). The tweet gained over 47,600 likes and 6,900 retweets in five days. That same day, many Twitter users began responding to "happy birthday" tweets written by those who attended the party. For example, Twitter user @umidk111[2] responded to @NikitaDragun by tweeting, "happy birthday to larray but partying during a pandemic is not cute especially when there’s no masks or social distancing. it’s funny how influencers love to preach about wearing masks and staying safe and go to parties every other day with huge crowds" (shown below, right). The tweet accumulated over 1,200 likes in five days.


tyler oakley @tyleroakley hi @jamescharles @NikitaDragun @tanamongeau @larrayxo @charlidamelio @dixiedamelio & any others who have been partying in large groups - please consider social distancing, mask wearing, & using your huge platforms to encourage responsibility during a worldwide pandemic. tyler oakley @tyleroakley · Jul 22 if your favorite influencers are at huge house parties during a pandemic (& are dumb enough to post it on social media)... they are bad influences. unfollow them. 2:51 PM · Jul 22, 2020 · TweetDeck Nikita @NikitaDragun · Jul 22 #HappyBirthdayLarray @umidk111 Replying to @NikitaDragun happy birthday to larray but partying during a pandemic is not cute especially when there's no masks or social distancing. it's funny how influencers love to preach about wearing masks and staying safe and go to parties every other day with huge crowds. 2:17 PM · Jul 22, 2020 · Twitter for iPhone

Developments

On July 22nd, 2020, Larri Merritt[3] responded to Tyler Oakley's tweet by saying, "i understand 100% where ur coming from & it was a dumb thing to do. I will do better & will actually take this shit seriously. appreciate you tyler much love" which received over 6,400 likes in five days (shown below).


larri @larrayxo Replying to @tyleroakley i understand 100% where ur coming from & it was a dumb thing to do. I will do better & will actually take this s--- seriously. appreciate you tyler much love 4:57 PM · Jul 22, 2020 · Twitter for iPhone

On July 26th, Twitter user @defnoodles shared a video of Tanna Mongeau while at the party with Erika Costell saying, "Listen, we don't fucking care" (shown below). The video garnered over 1.1 million views, 8,900 likes and 2,900 retweets in a day.



That same day, James Charles uploaded the vlog video "A Day In The Life with James Charles" to his YouTube channel which followed Charles during the day of the party. Clips of the party were taken out and replaced by an apology (shown below, left). The video gained over three million views in a day. That day, Keemstar uploaded a video describing the controversial party at the hype house (shown below, right). The video acquired over one million views in a day.



On July 26th, Twitter user @erikacostell,[4] who was featured in Mongeau's Instagram stories, released an apology and garnered over 5,100 likes and 460 retweets in a day.


Erika Costell @erikacostell Hey guys- I just want to apologize for the video that was posted last night on Tanas Instagram story. The comment we made was NOT intended as it was perceived. Saying "we don't care" was about our previous "beef". It was in no way related to the COVID-19 pandemic we are in. However I understand that this came off offensive during this time. It was insensitive, careless, and stupid for me to even be at a party during this pandemic. I am truly sorry to anyone I let down or upset in any way & I fully take accountability for my actions. Xx 10:01 PM · Jul 26, 2020 · Twitter for iPhone

Various Examples


Ciara Jeanine @ciara_jeanine world:global pandemic hype house: ouuu birthday party!! 4:01 PM · Jul 22, 2020 · Twitter for iPhone Paige Skinner @paginaskinner james charles just uploaded a day in his life vlog where the entire day centers around going to the hype house party, but then he cuts out the footage from the party because he shouldn't have gone. i... have no words. Hi Sisters! I decided to cut the party footage from the video. Even though I have been wearing a mask in public and have tested negative multiple times, going to a party. during a pandemic was a selfish & stupid decision. People's safety and keeping COVID-19 contained is FAR more important than celebrating a friends birthday and unsafe partying is not something I want to promote to my audience. I recognize that with my platform comes responsibility, and T encourage you guys to be smarter than I was - Wear your masks and continue to social distance. Love you 17:06 / 21:56 9:09 PM · Jul 26, 2020 · Twitter Web App Spill Sesh @spillseshYT An actual message I just got in regards to the hype house party :" Who are you to tell a 21-year-old how to live his life? Oh and like W-- how can you cancel a birthday like...wow." Lol sis I had a great birthday myself and didn't need a party like that risking my health. 1:41 PM · Jul 26, 2020 · Twitter for iPhone



Search Interest

External References

[1] Twitter – TylerOakley

[2] Twitter – umidk111

[3] Twitter – larrayxo

[4] Twitter – erikacostell

Recent Videos

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Recent Images 7 total


Top Comments

UnKewln00b
UnKewln00b

Why are influencers so goddamn vapid?………I mean, you don't really have to answer that, we already know why influencers are vapid…..because they're influencers….Anywho….Can they seriously wait before throwing a 100+ person party? Are they just THAT vapid that they go "Aww man, it's been 3 hours since I attended a party. I'll just throw another one! I'll invite everyone from Instagram!" I mean again, you don't have to answer that, we already know that they're just THAT vapid.

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