July 2019 Instagram Meme Account Purge
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Overview
July 2019 Instagram Meme Account Purge refers to a mass-deletion of over 50 popular meme accounts, some with several million followers, by Instagram which took place on July 25th and 26th, 2019. The purge was followed by a negative reaction from the Instagram community and memes referencing the event.
Background
Between July 25th and 26th, 2019, Instagram deleted over 50 popular Instagram accounts, including both notable reposting pages and original content creators. Some of the notable accounts affected include finest.inventions (13 million followers), @uniquevines (8.3 million followers), succccccccccccc (3.7 million followers), grandmas.buttwhole (1.3 million followers) and spicy.mp4 (535,000 followers).[1]
On June 26th, Twitter user The Atlantic writer Taylor Lorenz compiled a list of notable deleted accounts, which exceeded over 50 users with a combined audience of tens of millions of followers.[2]
@finest.inventions: 13M followers
@uniquevines: 8.3M followers
@succccccccccccc: 3.7M followers
@laugh.s: 3M followers
@medicalthing: 2.7M followers
@meccha.memes: 2.1M followers
@teacherpranks: 2M followers
@grandmas.buttwhole: 1.3M followers
@overthunk: 1.3M followers
@zuccccccccccc: 1.2M followers
@the_fucking_dank: 792,000 followers
@thespedshed: 772,000 followers
@thespedshed: 704,000 followers
@babebuddy: 684,000 followers
@smellywiener: 630,000 followers
@finna_memes: 603,000 followers
@grandpasgenitals: 586,000 followers
@darted: 595,000 followers
@moonmemes.v1: 544,000 followers
@spicy.mp4: 535,000 followers
@towelies: 527,000 followers
@autist: 600,000 followers
@bofaballs: 578,000 followers
@femalesdoingthings: 474,000 followers
@cumward: 471,000 followers
@sourpods: 465,000 followers
@memestars: 454,000 followers
@wokeist: 420,000 followers
@dailymemes.exe: 421,000 followers
@deepfriedlays: 386,000 followers
@thicc.memes.v3: 310,000 followers
@hexxthegon: 300,000 followers
@zuwamba: 282,000 followers
@yerdank: 255,000 followers
@silentmemes: 266,000 followers
@sourpods: 255,000 followers
@hexxthegon: 255,000 followers
@yupanthony: 213,000 followers
@silentmemes: 168,000 followers
@meme_hummus: 153,000 followers
@memesamirite_v2: 129,000 followers
@in.oma: 115,000 followers
@suucle: 115,000 followers
@lxphy: 108,000 followers
@willmakememes4food: 102,000 followers
@yerdank: 105,000 followers
@deadv1: 98,000 followers
@hexxthegon.v2: 95,000 followers
@wokeistt: 83,000 followers
@bentdoor: 62,000 followers
@slorted: 59,000 followers
@jewflex: 56,000 followers
@nutted: 53,000 followers
@memeextraordinaire: 42,000 followers
@skullymeme: 30,000 followers
@diemtriuzz: 24,000 followers
@suucled: 16,000 followers
@henry.vro: 16,000 followers
@yore: 12,000 followers
@lewisweed: 4,000 followers
@c6ige: 3,000 followers
@sup.david: 1,000 followers
While no official reasons were provided for the mass-deletion of the accounts, with a Facebook representative responded that the accounts were disabled following multiple violations of Instagram policies, including attempted abuse of Instagram's internal processes."[3] Some of the accounts were also allegedly involved in selling or purchasing of usernames.
Online Reactions
In the following hours, multiple users on Instagram and other platforms reacted to the mass-deletion of the accounts. On Instagram, multiple memes referencing the event were posted.[4][5]
Additionally, several users whose accounts were removed wrote that the purge left them without a source of income.[1][6]
"My Business Is Ruined"
"My Business Is Ruined" refers to a copypasta based on a Snapchat post by @cumward Instagram account admin, written following the purge.[6] In the following days, the copypasta was spread by users on Instagram as a way to poke fun at advertisement-heavy content reposting pages which were deleted during the purge.
My business is ruined, I have no way of making money. I lost my entire fan base 1.5m+, I have no assets, my friends accounts and business are all destroyed and I have nothing left. Nothing.
None of us do. No matter who you are if you were affected by the ban wave yesterday Iām sorry and I feel your pain.
Search Interest
External References
[1] Insider ā Instagram did a 'meme page purge' and suspended dozens of accounts with millions of combined followers, leaving some users without an income
[2] Twitter ā @TaylorLorenz's Tweet
[3] Instagram ā All your favorite meme pages were just purged from Instagram
[4] Instagram ā pr6xe's Post
[5] Instagram ā thefuccable's Post
[6] Instagram ā toyotacorolla_1945's Post
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Top Comments
RemChi
Jul 29, 2019 at 10:08AM EDT
ShanePd00
Jul 29, 2019 at 10:38AM EDT