Chiitan Twitter / X Ads example posts.

Chiitan Twitter (X) Ads

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Updated Jun 17, 2024 at 01:42PM EDT by Zach.

Added Jun 17, 2024 at 09:16AM EDT by Philipp.

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Chiitan Twitter Ads refers to a series of advertisements on X / Twitter bought by Japanese mascot Chiitan. The physical comedy videos, which introduce Chiitan as "the god of advertising" in the world, achieved widespread recognition on X / Twitter in 2024 and inspired discussions and memes, with some users blocking Chiitan and others praising the mascot for displacing regular ads.


Chiitan is a Japanese mascot self-described as "0-year-old fairy baby" otter who wears a turtle as a hat. The mascot once declared itself an unofficial representative of the city of Susaki, although in 2019, the city's officials rejected their association with the mascot over the controversial nature of Chiitan's chaotic videos.

In late November 2023, Chiitan's management company started purchasing advertisements for the mascot on X / Twitter. The advertisements contained clips of Chiitan's physical comedy, often the mascot attempting to perform a certain feat and failing, with the description introducing Chiitan as "the god of advertising who was born to drive out advertising in the world." Two of the earliest found Chiitan ads were uploaded to X[1] / Twitter on November 24th, 2023 (example shown below).

I'm Chiitan, Japan's crazy mascot.
I'm the god of advertising who was born to drive out advertising in the world.
I don't have any products or information to recommend, so please watch the video and laugh.
I hope you have a good day today.


In the following months, Chiitan advertised several dozen of its videos, all paired with the same caption. For example, an ad launched on February 19th, 2024, garnered over 90.2 million views on X[2] in four months (shown below).

The presence of Chiitan advertisements on X / Twitter has been reflected in various memes since February 2024. On February 12th, 2024, X[3] user @ferbyderb posted the earliest meme about the ad campaign, which received over 1,800 reposts and 18,000 likes in four months (shown below, left). On February 29th, X[4] user @kareemmpie made the earliest notable negative post about the ads, posting a screenshot of Chiitan's blocked X account. The post (shown below, right) garnered over 200 reposts and 1,800 likes in four months.

⚫ferb: @ferbyderb when i'm in a crazy mascot competition and my opponent is Chiitan, Japan's crazy mascot, the god of advertising who was born to drive out advertising in the world. 2:56 PM Feb 12, 2024 344.8K Views I HAD ALREADY LOST T AT THAT POINT kareem @kareemmpie i'm so f------ tired 7:19 WONDA 584 5utch/Chiitan ❤ @chiitan7407 74 Following 1.2M Followers Blocked @chiitan7407 is blocked Are you sure you want to view these posts? Viewing posts won't unblock @chiitan7407. 7:19 PM Feb 29, 2024 449.8K Views

In the following months, a number of posts complaining about Chiitan ads were posted on X / Twitter, with other users quoting these posts with explanations that seeing Chiitan meant not seeing regular ads.

For example, on May 30th, 2024, X[5] user @Akumabat made a PTSD Dog meme about seeing Chiitan ads that garnered over 2,900 reposts and 51,000 likes in three weeks (shown below, left). Later on May 30th, X[6] user @SittinGengar replied with an I'll Kidnap a Thousand Children meme that garnered over 400 reposts and 8,400 likes in the same period (shown below, right).

Akuma @Akumabat "I'm Chiitan, Japan's crazy mascot..." 7:01 AM - May 30, 2024 1.9M Views . I'll like a thousand Chiitan ads before I accept merchants reclaiming that ad space!

In June 2024, more posts both criticizing and defending Chiitan's ads went viral on X / Twitter.

Various Examples

tel free @telekinetique if the world is against chiitan I'm against the world Amiga @nicolas_px Jun 15 Japans crazzzzzzzzy mascot! #chiitan She's so crazzzzzzzy! Love her!!! 8:04 PM. Jun 15, 2024 641.8K Views hanbinfrenchie @priv_frenchie ... In an era of p--- bots and inappropriate ads we shall defend Chiitan with all our hearts tippity @tippity Jun 16 this is the greatest day of my life Chiitan : ちぃたん☆ chiitan7407 Instagram 2.2M followers 2K posts You've followed this Instagram account since 2024 View profile 2:47 AM Thank you for your support V 8:10 AM ⚫ Jun 16, 2024 2.1M Views II 0:04 butch/Chiitan @chiitan7407 I love everyone here. No matter how much I get hated, I will protect you all from bad advertising. Please keep smiling. Chiitan is in your hearts. From butch✩/Chiitan 10:09 AM ⚫ Jun 10, 2024 1M Views . ...

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