Broken Finger Gun Video still image example.

Broken Finger Gun Video

Part of a series on Broken Video Engagement Bait. [View Related Entries]

Updated Jul 01, 2024 at 06:05PM EDT by Philipp.

Added Jun 30, 2024 at 11:52PM EDT by Philipp.

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About

Broken Finger Gun Video refers to a glitched clip of a man releasing a trigger that was uploaded to X / Twitter in early June 2024, which fails to upload for the viewer. Because of the peculiarity causing viewers to make multiple attempts to watch the video and driving up its engagement, the clip was promoted on X / Twitter, which caused annoyance over its popularity. The full clip comes from a music video for "Once Upon a Time," a song from a 2022 Indian action film Vikram.

Origin

On June 5th, 2024, X[1] user @Rockyy_420 uploaded a six-second video that starts with a frame of a hand releasing a trigger and fails to upload further, set to the song "Once Upon A Time" by Indian composer Anirudh Ravichander. While the post (shown below), which celebrated two years since the premiere of the Indian action film Vikram, only garnered 380 reposts and 1,100 likes in one month, the glitched video accumulated over 28.7 million views in the same period.


The broken clip is taken from the 2022 music video for the song "Once Upon a Time" (shown below; 1:15 mark).[2]



Spread

In the following weeks, the glitched video saw viral spread online, with some users surmising that the clip must have been driving increased engagement as users tried to watch it multiple times, which in turn led to the video being promoted by X and used as a caption meme format.

On June 23rd, 2024, X[3] user @ThePlacardGuy shared the clip with the comment, "So sick of seeing this video on X. Stop it guys." The post (shown below) received over 40 reposts and 820 likes in one week.


Madhur Singh @ThePlacardGuy So sick of seeing this video on X Stop it guys 0:02 From Rocky Bhai 6:32 AM Jun 23, 2024 23M Views O

On June 29th, X[4] user @coolfunnytshirt captioned the video, "We want South Africa to choke like this today against India:" with the caption meme garnering over 320 likes in two days (shown below).


The video saw more use as a caption format in late June 2024, being used for jokes about choking at an important moment.

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