Aside from the reasons listed in the video, Anno does it in part because he's disappointed in the Otaku (by which I mean "unhealthy" variety, and not simply Anime/Manga fans) that obsessively followed his series. He once even told a fan that said he spent his college savings on Evangelion merchandise that he was an idiot and he needed to seriously rethink his future – which was brutal, but honest.
Hussie states that he isn't trolling the fandom so much as teasing them – and, on occasion, calling bull on their antics. He generally wants to tell the story how he feels it should be told, not just to appeal to the fans (and, to demonstrate this, he wrote a jump-the-shark-batshit-crazy arc a couple months back that deliberately forced the wishes of the fans into the story – and then followed it up with a very heartwarming, well-written series of character-driven conversations that promptly un-jumped-the-shark) I believe that he wrote a gigantic love letter to the fans at the end of the second year of Homestuck.
I don't really know a lot about Martin, but I think any trolling may be derived from him having to work with an absurdly large fictional universe and getting annoyed when people get angry that [insert character name here] died when he wants to tell a story with realistic, plausible plot development. I guess this could also apply to Hussie, now that I think of it.
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