It's not pandering, honest!

If you invent a term for it, that becomes a handle they can exploit. They just have to say it's a buzzphrase used only by The Enemy (alt-right, incels, gamers, the usual suspects) to disingenuously flex their -isms and -phobias. One self-fulfilling prophecy later, the word becomes unusable in serious discussions. See the fates of: 'SJW', 'virtue signaling', 'woke' etc.

Blizzard has broken the glass so many times at this point.