Vadering
Type: Participatory Media, Pop Culture Reference,
Tags: star wars, movies, darth vader, photo fad, rob martinez, chick-fil-a, nerd approved,
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| About • Origin • Spread • Notable Examples • Creator's Response • Search Interest • External References • |
About
Vadering is a photo fad that involves two people recreating the Star Wars scene in which Darth Vader uses the Force to grab an opposing character in a choke hold.
Origin
While preparing for Easter weekend festivities, a group of staff members from Fellowship Church in Grapevine, TX got together to attempt a Hadokening photo, which Rob Martinez shared on his Instagram account[9] on March 29th, 2013. Following this, Martinez posted two different images to his Instagram account[10][11] staging faux choke holds. He used the hashtag #Vadering, encouraging his followers to create their own. The same day, he shared a third image on Twitter (shown below), mentioning fast food restaurant Chick-fil-A, hoping for a retweet.
@ chickfila #vadering twitter.com/Broccoli_Robb/…
— Rob Martinez (@Broccoli_Robb) March 30, 2013
Spread
That same day, Martinez' Twitter photo was reposted on the /r/pics subreddit[1], where it garnered more than 16,900 upvotes and 480 comments within a few days. On March 30th, the same photo appeared on 9GAG[2], where it received similarly positive reviews. In the following days, the hashtag #Vadering continued to spread on Twitter[3] and Instagram[12], spawning a number of derivative attempts. On April 2nd, Vadering photos were shared on the 501st Legion Facebook page.[6] The same day, the photo fad saw its first blog coverage on Nerd Approved[4] and Neatorama.[5] On April 3rd, Kotaku[7] featured a handful of the Vadering images, resulting in coverage on College Humor[13], Laughing Squid[14], Mashable[15], the Hollywood Gossip[16] and Yahoo! News[17] the same day. Over the course of the next several days, Vadering was featured on My Modern Met[18], The Daily Dot[19], the Chive[20], Geekologie[21], The FW[22] and MSN Now.[23]
Notable Examples
Creator's Response
Following the unintentional success of the photo fad, Rob Martinez spoke with the Houston Chronicle[8] about the photos, where he said he did not intend to launch an internet meme. Fellowship Church's pastor Ed Young Jr. noted that he planned on working in the meme to a sermon, as a small example of a fun thing a church can do to bring people back to serious discussions.
Search Interest
External References
[1] Reddit – In response to HADOKEN-ing, I give you… Vadering.
[2] 9GAG – In response to HADOKEN-ing, I give you… Vadering.
[3] Twitter – Search results for #vadering
[4] Facebook – The 501st Legion's Post
[5] Nerd Approved – Vadering, The Newest Photo Meme
[6] Neatorama – The Newest Photo Meme: Vadering
[7] Kotaku – Dragon Ball Photo Meme Has New Competition: Darth Vader
[8] The Houston Chronicle – The force is strong at Fellowship Church in Dallas, as “Vadering” meme takes off
[9] Instagram – robert_anthony's Hadokening Photo
[10] Instagram – robert_anthony's Vadering Photo
[11] Instagram – robert_anthony's Second Vadering Photo
[12] Statigr.am – Photos tagged "vadering"
[13] College Humor – 16 Pictures of "Darth Vadering"
[14] Laughing Squid – Vadering, A New Photo Meme Featuring Darth Vader’s Force Choke
[15] Mashable – Will 'Vadering' Overtake Hadouken as the Hottest New Internet Meme?
[16] The Hollywood Gossip – Vadering: The Latest Internet Photo Meme!
[17] Yahoo! News – ‘Vadering’ takes the Web by Force
[18] My Modern Met – New "Vadering" Photo Meme Lifts People Up with The Force
[19] The Daily Dot – The force is strong in the "Vadering" photo meme
[20] The Chive – “Vadering” is yet another kookie trend on the internet (21 Photos)
[21] Geekologie – Vadering: America's Not As Impressive Answer To Those Japanese Schoolgirl Real Life Dragon Ball Moves
[22] The FW – ‘Vader-ing’ Puts the Web in a Jedi Chokehold
[23] MSN Now – The Force is strong in these 20 funny examples of 'Vadering'
Entry Editors ( 4 )
Tags: star wars, movies, darth vader, photo fad, rob martinez, chick-fil-a, nerd approved,
Comments ( 8 )
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