Partnering With X For Pride Month meme depicting pride month corporate logos and a twitter post.

Partnering With X For Pride Month

Part of a series on LGBTQ+ Pride Month. [View Related Entries]

Updated Jun 10, 2022 at 02:20PM EDT by Zach.

Added Jun 09, 2022 at 10:42AM EDT by Adam.

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About

Partnering With X For Pride Month refers to a series of parodies posted on Twitter in which members of the LGBTQ+ community joke that they're partnering with certain corporations for Pride Month. The tweets are written in the style of a press release and usually attempt to make a humorously tenuous connection between the LGBTQ+ experience and a specific corporation, oftentimes in an insulting manner to said corporation for humorous effect.

Origin

Variations on the meme began circulating in June 2021. On June 15th, Twitter user @baykweef[2] tweeted one of the first known iterations of the meme, "coming out as a gay man felt like I now had a clean slate in life…that’s why i’m partnering with Fleet Labs Enemas to bring you a pride collection that’ll make you feel clean and your water even cleaner," though the post only gained two retweets and 13 likes.

On June 17th, 2021, Twitter user @MajorPhilebrity[1] posted, "As a member of the LGBTQ community, I’ve always felt targeted and attacked. There are always those who want to strike us down. That’s why, this Pride Month, I’m partnering with Lockheed Martin," gaining over 40 retweets and 600 likes in one year (shown below). Lockheed Martin is an aerospace and arms company that is known, among other things, for making the drones used in American military drone strikes.


... Phillip @MajorPhilebrity As a member of the LGBTQ community, I've always felt targeted and attacked. There are always those who want to strike us down. That's why, this Pride Month, I'm partnering with Lockheed Martin 1:30 PM Jun 17, 2021. Twitter for iPhone

Spread

The meme started growing more popular starting in late May and early June of 2022. On May 31st, 2022, several Twitter users posted variations on the meme. Some popular examples include a post by user @Febitchuary[3] that gained over 410 retweets and 2,100 likes in two weeks (shown below, left) and a post by @Anthonydmusa[4] that gained over 440 retweets and 6,000 likes (shown below, right).


Entitty @febitchuary As a traumatized transfemme, I often feel like I don't have a lot of agency or control over my thoughts and existence. I can't "have it my way"... Or can I? That's why for Pride 2022, Burger King is proud to announce 4:04 PM - May 31, 2022 Twitter for Android . ... Anthony Musa @anthonydmusa as a gay man growing up, i struggled with coming out to my family, which is why i'm so excited this pride month to be partnering with the Olive Garden, because when you're here you're family. 1:01 PM May 31, 2022 Twitter Web App

Other popular examples from the beginning of June include a June 1st post by user @delcomrade[5] that gained over 5,000 retweets and 40,000 likes (shown below, left) and a June 4th post by @RealDJCthulu[6] that gained over 18,000 retweets and 181,000 likes in one week (shown below, right).


jude delcomrade @delcomrade As a horny transmasc person, I often find myself wildly dysphoric that I don't "have the meat", so to speak. That's why this pride month I'm partnering with Arby's to 1:25 PM Jun 1, 2022 from Media, PA Twitter for Android :

Various Examples


... Delfi is DYING OVER HS AND PJO @Oracle_of Delfi as a lesbian who came out during the pandemic, I've never had the chance to be near a woman. That's why this pride month I'm partnering with the Star Wars fandom- 7:54 AM. Jun 6, 2022 Twitter Web App Stevie @stevieboebi As a lesbian, I'm used to strangers assuming that my wife is my sister. Which is why, this pride month I'm so excited to be partnering with 23andMe 12:19 PM Jun 5, 2022. Twitter for iPhone : ... ... Rhiannon Shaw @rhiannoneshaw as a bisexual woman in a relationship with a man, I'm despised by the straight and LGBT+ communities alike. That's why, this Pride, I'm partnering with James Corden 4:03 AM Jun 5, 2022 Twitter for iPhone ... maddy fellows @mabbylmao as a queer teenager, i was bullied for dating a girl. they called me a "c-------------." that's why this pride month i'm partnering with Stanley Steemer the Carpet Cleaner- 1:09 PM Jun 1, 2022. Twitter for iPhone

Search Interest

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External References

[1] Twitter – @MajorPhilebrity

[2] Twitter – @baykweef

[3] Twitter – febitchuary

[4] Twitter – anthonydmusa

[5] Twitter – @delcomrade

[6] Twitter – @realdjcthulu

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