Because You're Worth It
Added by Ricenburg • Updated about a month ago by andcallmeshirley
![Because You're Worth It](https://i.kym-cdn.com/entries/icons/original/000/017/500/L'oreal.jpg)
Type: Advertisement,
Tags: shampoo, because you're worth it, lotion, beauty, cosmetics, skin care, hygiene, brand, advertising, loreal, ilon specht,
Additional References: Meme Generator, Wikipedia,
![Because You're Worth It](https://i.kym-cdn.com/entries/icons/original/000/017/500/L'oreal.jpg)
Navigation |
About • Origin • Spread • Various Examples • Search Interest • External References • |
About
"Because You're Worth It" is the slogan of the French cosmetics company L'Oreál. The slogan and its accompanying hair-swinging gesture has become the subject of parody.
Origin
L'Oréal was founded in 1909 by Eugène Schueller[1] and the L'Oréal slogan was written by Ilon Specht on 1973.[2] Early forms of its use as a joke can be found in Saturday Night Live transcripts as early as 1976.[3]
Man: Mmm-hmm. The Vice-President of DataCorp, Bill Holding, told me about this place, a man and his wife turn their own home into a restaurant three nights a week. It got a four-star rating in Food Map magazine.
Woman: Oh, wow!
Man: They said it was real expensive, but I made reservations two months in advance, because you're worth it.
The first instance of the meme online is unknown.
Spread
Sometime during the summer of 2011, Cheezburger released a series of LOLcat image macros featuring the tagline. Later instances would include the logo transposed onto the image in the fashion of a photoshop meme.
![L'Oreal + LOLCat LPOREAL Becalise yol re wOrth it CANHAS. CHEE ZEURGER.COM 'S,乡](https://i.kym-cdn.com/photos/images/newsfeed/000/936/406/658.jpg)
Many examples quickly became available on other sites like Meme Center[4] and Quick Meme.[5] Deviantart has 1,939 results[6] tagged with the meme L'Oreál. While the tag #l'oreal is often used for cosmetic photography and images of the models of L'Oréal, the meme can be easily spotted on Tumblr with the tag #because-you're-worth-it.[7]
Various Examples
![Twilight's L'Oreal Ad by Perinigricon L'OREAL CANTERLOT Because you're worth it.](https://i.kym-cdn.com/photos/images/newsfeed/000/929/710/ef2.png)
![L'oreal...men LOREAL PARiS memecenter.com MemeCenterae](https://i.kym-cdn.com/photos/images/newsfeed/000/929/697/135.jpg)
![Kili L'Oreal L'OREAL BECAUSE I AM WORTH IT](https://i.kym-cdn.com/photos/images/newsfeed/000/929/704/d6a.jpg)
![Chewbacca For L’oreal because I'm worth it PARS WeKnowMemes](https://i.kym-cdn.com/photos/images/newsfeed/000/929/695/7fd.jpg)
Search Interest
External References
[2] http://www.lorealparisusa.com – Because You're Worth It
[3] Saturday Night Live Transcripts – Home Restaurant
[7] Tumblr – #because-your-worth-it
Entry Editors ( 5 )
Tags: shampoo, because you're worth it, lotion, beauty, cosmetics, skin care, hygiene, brand, advertising, loreal, ilon specht,
Comments ( 17 )
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