Exciting Whites

About

Exciting Whites refers to an exploitable meme and reaction image depicting a picture of the supermarket sign reading, "Exciting Whites," which references a white wine section in a grocery store or supermarket. The image went viral on X, Reddit and Instagram as a reaction meme in December 2022, mostly being used to humorously make fun of white people's behavior on social media.

Origin

The earliest known post of the "Exciting Whites" sign was uploaded on X^[1] by user @NathanJH31 on December 5th, 2022, as a response to a video of basketball player AJ Green from the Milwaukee Bucks. The post (shown below) amassed roughly 15 likes in three years.

Spread

The wine sign displaying "Exciting Whites" became a prominent exploitable on social media over the following years, often used to compliment a white athlete or to poke fun at stereotypical behavior.

For example, on December 23rd, 2023, Redditor^[2] bomac14 photoshopped the picture of two Miami Heat players (shown below, left) under the "exciting whites" image, which garnered more than 460 upvotes and comments 37 in five months. On May 1st, X^[3] user @DustinNickerson posted the image paired with the caption "When Sweet Caroline comes on at the wedding," which received roughly 370 likes and 60 retweets in a year.

Various Examples

Search Interest

External References