What's The Deal With 'Binley Mega Chippy?'

Imagine this: you live in Coventry, England and you want to go get lunch at your favorite local "chippy spot," Binley Mega Chippy, but wait, why are there so many customers? You've always been familiar with its red signage, rectangular parking lot and its friendly staff placed under the fading menus, always ready to serve you fish 'n' chips, doner kebabs, hot dogs, etc. For some reason though, there are now sports cars parked in every spot, people waiting around the block. They're taking selfies, TikToks and doing food reviews in their own folding chairs.

Who started the fascination with this British fast-food joint and why has all of TikTok suddenly backed its ironic adoration? Allow us to explain.

What Is "Binley Mega Chippy?"

For those who have not seen the memes or the videos, Binley Mega Chippy is what's called a "chippy spot" in British pop culture, meaning it's a fast-food joint that specializes in fish 'n' chips. British people have been calling french fries "chips" for many years, being a notable slang term in the country. The take-out restaurant also serves much more, like doner kebab and fried chicken, for example. It's been in operation since 2004 and even has its own website.

Where Is "Binley Mega Chippy?"

Binley Mega Chippy is located in Coventry, England which is a suburban town outside of the larger city of Birmingham. Its exact address is Binley Rd, Binley, Coventry CV3 2TN, United Kingdom.

Why Is "Binley Mega Chippy" Trending On TikTok?

It all started with a TikTok account called @craigs.kebab.house which posted a video on April 26th, 2022 that led with an image of Binley Mega Chippy taken from its page on Google Maps. Despite this prior usage, the trend didn't take off en masse until a TikTok account called @binleymegachippyfan53 posted its first video on May 18th, 2022. As the fan account continued to post ironic content about the chippy spot going into the rest of May, the videos earned more and more engagement, oftentimes taking up the entirety of one's "For You" page scroll.

https://www.tiktok.com/embed/v2/7090883182274350342

https://www.tiktok.com/embed/v2/7099007684556459270

Over the course of meme history, ironic British memes have a storied past. Their notoriety in the meme sphere is the most likely precursor to the trend's popularity. Just in the past year, there have been multiple ironic, British memes that have been cultivated on TikTok specifically, like the British People 'Well At Least Our Schools Are Not A Shooting Range' videos and anything about a Full English Breakfast. There just seems to be something so silly about English culture that meme creators keep latching onto.

What Is The "Binley Mega Chippy Song?"

Since the meme's taken off, a theme song has surfaced for Binley Mega Chippy that was first posted by TikToker @binleymegachippyfan53 in a video on May 25th, 2022. Despite it sounding like it's from a commercial or advertisement, the exact origin of the song is unknown. The most likely source is TikToker @binleymegachippyfan53 who most likely used a text-to-speech function in order to create it. Since its creation though, it's been remixed into techno music and trap music, creating more sounds being used by TikTokers.

https://www.tiktok.com/embed/v2/7102166190297992454

https://www.tiktok.com/embed/v2/7102585307027033350

Who's Going To "Binley Mega Chippy?"

Since the restaurant received viral fame, lots of people are traveling to Binley Mega Chippy. Videos upon videos have been uploaded to TikTok showing long lines of people waiting for their fish 'n' chips. People have traveled as far as Australia and America to try the food at this now world-renowned spot. Clearly, it's become an exploitable setting for clout chasers with all the influencers driving in with their sports cars and even camping outside of the spot for it to open in the morning.

https://www.tiktok.com/embed/v2/7104034533170875653

https://www.tiktok.com/embed/v2/7103925190303714606

https://www.tiktok.com/embed/v2/7104197578652273925

https://www.tiktok.com/embed/v2/7103598389031456005

Who Owns "Binley Mega Chippy?"

Alongside the drastic increase in its customer base, the owners of the establishment inherently took notice. They've now been interviewed by many news outlets like Yahoo! and Vice. The owner is a man named Kamal Gandhi who told Yahoo! that he had no idea why his store had seen record numbers of customers. Gandhi also said Binley Mega Chippy ordered up to 40% more stock to keep up with the demand.

https://www.tiktok.com/embed/v2/7103875394104855850

---

For the full history of "Binley Mega Chippy," be sure to check out our entry on the meme here for even more information.