Kamala Harris and Drew Barrymore during the "Momala" comment.

Momala / Mamala

Part of a series on Kamala Harris. [View Related Entries]

Updated Jul 05, 2024 at 05:18PM EDT by Zach.

Added Jul 05, 2024 at 01:30PM EDT by Aidan Walker.

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About

Momala, also spelled Mamala, is a nickname and term of endearment for American politician and Vice President Kamala Harris, which started as the way her stepchildren, Cole and Ella Emhoff referred to her. Over time, "Momala" turned into an ironic and sincere way to discuss Harris and her supposed maternal qualities online, particularly among members of the KHive. In late April 2024, Drew Barrymore asked Harris to "be Momala of the country" during an interview on her daytime talk show, leading to increased online usage of the nickname that was then further fueled by discourse in the summer of that year amid rumors of Harris running for president and replacing Joe Biden.

Origin

On May 10th, 2019, Kamala Harris published an essay in Elle magazine describing her family life as a stepmother to two children, Ella and Cole. In the essay, which was published while she was running for president in the 2020 Democratic primary. In the essay, Harris wrote:

A few years later when Doug and I got married, Cole, Ella, and I agreed that we didn’t like the term “stepmom.” Instead they came up with the name “Momala.”

Harris posted on Instagram the same day about being "Momala," earning over 51,000 likes over the course of five years (seen below.[2]


kamalaharris • Following kamalaharris 269w Of all the titles I've ever had, Momala is my favorite. (Link in bio) rickeyclark54 9w You are a giggling idiot. No wonder our country is going to s---. Reply marlamiller27 184w Those poor kids 2 likes Reply gau1105 186w Suegraaaaaaaa! 2 likes Reply See translation от 51,206 likes May 10, 2019 Add a comment... Σ

Spread

Kamala Harris and others used the nickname throughout her vice presidency in social media posts and comments, but widespread use of the name came into broad public attention following an interview on the Drew Barrymore Show on April 29th, 2024, in which Barrymore clasped Harris' hands and asked her to be the "Momala" of the country (seen below).[3]



Numerous users online commented on the clip of Barrymore and memed it, many describing it as cringe. For example, X user @henryevil posted about the clip on April 29th (seen below), earning over 17,000 likes in just over two months.[4]


Andrew @henryevil Do you know how insane a conversation has to be to make Kamala seem like the normal one harvard has fallen @lib_crusher ⚫ 18h I'm dying man Imao DREW 0:17 8:22 PM Apr 29, 2024 223.4K Views 6 184 OCBS MIAMI 5.3K ☐ 564 ↑

Following President Joe Biden's lackluster performance at the first 2024 presidential debate, speculation mounted that Harris would run for President instead of Biden.

Memes using the "Momala" nickname were then created about a possible Harris candidacy, such as the one (seen below) by user @EmmaVigeland posted to X on July 2nd, 2024, which received over 11,000 likes in the course of three days.[5]


О Emma Vigeland @EmmaVigeland - Jul 3 Me, shedding my toxic Bernie Bro baggage and embracing the warmth of Momala's embrace beneath the coconut tree 202 551 11K ili 526K

Various Examples


Douglas Emhoff @Second Gentleman May 8, 2022 Happy Mother's Day to all the moms, mom-figures, and especially our own Momala. 385 tz 1.7K 49K 山 Σ Davedette @davedette Look, if we're subbing Brandon out, it's gotta be momala, there's no third option. Eric Levitz @Eric Levitz Jul 2 Harris's advantage over other Dems is probably an artifact of name recognition. Look at each prospective candidate's approval numbers, and there's just a lot more "don't knows" with the others But obviously, Biden isn't doing worse than Harris because people don't kno... Show more 12:49 PM - Jul 2, 2024 · 1,233 Views 2 271 42 R ☐ 1 ↑ Jack McGuire @JackMacCFB • Jul 3 Get ready for it folks. What can be, unberdened by what has been. MAMALA! ELPHIA 3:20 From RNC Research 49 1786 1.2K Ilil 270K 口企

@caliredandgreen ⚫ Jul 2 California Adderalles Only Officer Mamala can be trusted to Lock Him Up jude ccc @Oregon MapGuy • Jul 2 Replying to @souljagoytellem This Kamala wins Mamala you will never regret liking this post @lib_crusher ⚫ Jul 2 This is the moment she became President you will never regret liking this post @lib_crusher ⚫ Apr 29 I'm dying man Imao DREW 0:13 4 1720 393 ili 19K ST OCBS MIAMI


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