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Logo Misuse Guidelines

Added • Updated 11 months ago

Added by Matt • Updated 11 months ago by Don
Added by Matt • Updated 11 months ago by Don

Logo Misuse Guidelines
Category: Meme Status: Submission Year: 2019 Origin: Twitter Region:
Type: Photoshop,
Tags: youtube, logo, brand identity, marketing, parodies,
Logo Misuse Guidelines

About

Logo Misuse Guidelines refers to a series of jokes and memes regarding the branding guidelines found on a variety of websites. These guidelines frequently feature manipulated variations of company logos, which many find bizarre and humorous.

Origin

On January 16th, 2019, former Kickstarter CTO Andy Baio tweeted, [1] "My favorite part of every brand guidelines is the precious 'Logo Misuse' section." The tweet featured a series of images from the branding guideline pages of YouTube, Twitter, Slack and Spotify. Within two days, the tweet received more than 3,600 retweets and 11,000 likes (shown below).

Spread

Following the post, Baio continued to post jokes and examples of the pages. For examples, he tweeted[2] images of the Opera web browser and wrote, "Please do not put an adorable hat and sunglasses on the Opera logo." The tweet received more than 320 retweets and 1,600 likes in two days (shown below, left).

Others joked about these guidelines, particularly about the Slack "octothorpe" logo. Twitter[3] user @rezmason tweeted, "do not ANGER the OCKTOTHORPH lest it awaken from its epochal slumber emerge from its deep, cyclopean tomb and offer us what is essentially friendlier Skype" (shown below, center). Slack[4] responded to these jokes by saying the logo is an octothorpe "emotionally." The tweet received more than 450 likes (shown below, right).


Andy Baio @waxpancake Please do not put an adorable hat and sunglasses on the Opera logo Never change the color Never fill the logo with an image, pattern or gradient. Never squeze, stretch, modify or distort the logo. per Opera pe Never add anything. Never use drop shadow or any other effects. Never angle the logo Opera per Opera Replying to @Castlrony@waxpancake do not ANGER the OCKTOTHORPH lest it awaken from its epochal slumber emerge from its deep, cyclopean tomb and offer us what is essentially friendlier Skype Andy Baiowaxpancake Jan 16 My favorite part of every brand guidelines is the precious "Logo Misuse" section. slacki slack slack slack by witter Spotify Subscribe to myYoube channel. Spotify 同Spotif new year, same James @2late4aGoodName Jan 16 Umm, @SlackHQ how is that an octothorpe? Cc @romanmars Slack C SlackHQ Replying to @2late4aGoodName@waxpancake and 2 others Emotionally

Baio told The Daily Dot, [5] "I didn’t expect it to blow up, but I think there’s something innately funny about the seriousness of these branding guidelines--the mix of artistic intent and legal enforcement. ‘The integrity and effectiveness of our logo must not be compromised.’ And then they show it with dropshadows, goofy colors, and a sombrero."

Various Examples


Adam Conover@adamconover Jan 17 Ceci n est nas une tweet. Adam Conover @adamconover Replying to @adamconover @mikerugnetta@waxpancake i spent FAR too long making this Andy Baio * @waxpancake imagine if bands started making these Logo isuse kon КоЯп Do not reverse the "R" mark. It is intentional. Do not invert logo colors. Do not stretch the logo. Do not retype the logo or use alternate typefaces. Do not add color or fill in the logo. Do not add to the logo. Don't forget this one Brand Guidelines The basics extra elements like speech bubbles. . Don't anthropomorphize the logo. Don't overemphasize the logo
twitter logo misuse page has the best artist advice Do not Add anatomy Definitely Do Not Misuse My Logo Logo misuse Do not rotate the logo. Do not change colors of logo. Do not squish the logo. Do not give the logo another eye. Please stop adding things to the logo. oh my god stop Replying to @Natelngraham @waxpancake@CaseyNewton This all inspired me to crack open Illustrator and make a few tweaks to Google's wordmark, feeling pretty good about it GOOGLE

Search Interest

External References



Tags: youtube, logo, brand identity, marketing, parodies,


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