A screenshot from the trailer for Emio.

Emio (Nintendo)

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Updated Jul 11, 2024 at 12:46PM EDT by Zach.

Added Jul 10, 2024 at 11:21AM EDT by sakshi.

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Emio is a teaser trailer released by Nintendo in mid-July 2024, depicting a trenchcoat-wearing man with a paper bag on his head standing in a dark and dimly lit room. The age-restricted trailer prompted discussions among video game fans, with some speculating that it may be a new Hideo Kojima venture for the Switch and others theorizing that it may be a Bloober Team (known for Silent Hill 2) project.


On July 10th, 2024, Nintendo of America posted an age-restricted YouTube[1] video titled, "Emio." The video, featuring a creepy scene in which a man wearing a trenchcoat with a paper bag on his head flashes on the screen, gathered over 60,000 views in two hours (seen below).

Nintendo's official X[2] account also made a post about "Emio," with a July 10th tweet reading, "#WhoIsEmio?" (seen below). The post also contained a link to a webpage on its site.[3]

Nintendo Nintendo of America @NintendoAmerica #WholsEmio? ninten.do/6015|JsiT 9:02 AM ⚫ Jul 10, 2024 714.2K Views ...


As the teaser trailer spread online, some internet users shared theories about what Emio could be, with X[4] user @Wario64 posting on July 10th, 2024, about how it could be the title Bloober, the team behind Silent Hill 2, was working on for Nintendo (seen below, left). The tweet received over 1.2 million views and 2,000 likes in 24 hours.

Other internet users joked about how Emio should be in Super Smash Bros, such as X[5] user @KilogramHours in a July 10th post that received over 97,000 views and 3,800 likes in 24 hours (seen below, right).

Wario64 @Wario64 Whether this is related or not, Bloober Team appears to be making a title for Nintendo platforms resetera.com/threads/ninten... Jawmuncher Crisis Dino Moderator 22 minutes ago blooder Bloober Team nie widzi związku między końcem współpracy z Draw Distance a wypowi... Według Bloober Team nie ma żadnego powiązania między wypowiedzianą umową produkcyjno-wydawniczą na Projekt C z Take-Two Interactive a zakończeniem współpracy z Draw Distance przy Projekcie M-poinformował PAP Biznes prezes Bloober Team Piotr Babieno. Deweloper liczy, że październikowa premiera... strefainwestorow.pl #222 roject M, although its budget is significantly smaller than the games we are working on at Bloober Team, is extremely important due to our long-term plans. In addition, we are working on it in cooperation with the world's best game creators for Nintendo platforms, so we cannot afford to create just a decent game," Bloober Team CEO Piotr Babieno told PAP Biznes. I think it might be Bloober y'all Wario64 @Wario64.2h Nintendo posted a teaser trailer called "Emio" youtube.com/watch?v=VbhwwG "#WholsEmioVisit" is the only description 10:18 AM - Jul 10, 2024-217.4K Views 笑み男 MwM | KilogramHours @KilogramHours It's been long enough... Emio for Smash 6 SOON SATURDAY STADIUM 4 @NintendoAmerica · 2h - Nintendo of America #WholsEmio? ninten.do/6015|JsiT 9:32 AM ⚫ Jul 10, 2024 - 8,461 Views 8

Also on July 10th, 2024, Redditor[6] /u/-autoprime- posted a meme about Nintendo's sharp tonal shift with the Emio trailer, gathering over 1,000 upvotes in a day (seen below, left). Nintendo fans began making art about Emio as well, as seen in a July 10th post by X[7] user @CaptainClaood, gathering over 1,000 likes in a day (seen below, right).

Nintendo on every other day made with mematic Nintendo on the 10th of July 3 MARIO EMIO Wait who is he?" and where's Luigi?! C

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External References

[1] YouTube – Nintendo of America

[2] X – NintendoAmerica

[3] Nintendo – Emio

[4]  X – Wario64

[5] X – KilogramHours

[6] Reddit – casualnintendo

[7] X – CaptainClaood

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